Would you believe me if I told you that one of themost powerful ways to market your dealership is through automotive text messaging? It’s true! If you want your valuable information to not only be seen, but be seen in a timely manner, then start texting leads.

An astounding 98% of text messages are opened, where only a mere 20% of emails are read. On average it only takes 90 seconds for a mobile phone user to respond to a text message, creating a higher probability that customers can be reached in real-time.

While sales may not be the occupation we all dream about as kids, it can be a very fulfilling occupation for those who master sales fundamentals. In sales, understanding the core principles opens doors to endless possibilities and remarkable achievements. As a salesperson, you get the opportunity to impact what you earn directly through commission, build quality relationships with others in your industry, and experience thrills as you convert big deals.  If you are a sales leader, you can ensure your team is set up for success through teaching sales fundamentals through the practice of sales enablement. 

In the quickly moving world of sales, technology can supercharge your sales and set you apart from your competitors. The adage, "If you're not first, you're last," resonates, especially when responding to digital leads and closing sales. Today, you’ll learn how cutting-edge technologies are assisting in the sales process, emphasizing rapid lead response, AI-driven insights, and SMS for consistent engagement.

The sales landscape has never changed more rapidly than it is right now, fueled by the adoption of AI, remote and hybrid work, and buyer empowerment.

In the automotive industry, there's a giant ticking clock that OEMs use to rate every  dealership. This clock starts the moment a customer indicates interest or asks for assistance. OEMs are looking for their dealerships to act on that interest as quickly as possible The phrase "time is of the essence" rings true here. 

Sales technology can transform your business. Today, we’ll be looking at one that may be new to you: lead to call automation. Lead to call automation is a unique strategy that automatically converts inbound leads into a phone call, almost instantaneously. This technology can unlock speed-to-lead. Plus, sparking a real conversation at the peak moment of interest can build strong relationships and dramatically improve sales.

To be successful in inside sales, you need strong communication skills, solid industry knowledge, confidence in your abilities, and persistence. All of these elements are in play when a salesperson picks up the phone. Even today, the phone call is a powerful tool for building connections and generating sales opportunities. So what call tools are you using to make your sales calls as effective as possible?

Fresh off a business trip to Puerto Rico, a place that charmed me with its people, cuisine, and the region itself, I felt a renewed passion for Calldrip.I'm usually reluctant to boast about our incredible platform, but I feel compelled to share my experiences from training sessions with Puerto Rican partners.

Did you know that 90% of U.S. consumers prefer to speak with a human when they have questions about a company's products or services instead of interacting with an automated bot? In addition, 63% would take their business to a company that offered text messaging as a communication channel. That is more than six customers out of ten! Can you afford to lose sixty percent of your customers? Have you implemented text messaging into your team’s sales process? If not, now is the time to implement text messaging into your team’s sales process. 

I am Koby Jackson, CEO of Calldrip, a tech enthusiast, and an advocate for enhancing customer experiences within sales. I have always upheld the principle that people buy from people; the human element should always come first. Yes, there is a vital place for technology in our transactions, but it should primarily serve to enhance the customer journey.