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Calldrip Wins the 2023 AWA Sales Process Award

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Kinsey Wolf

We’re so proud to share that Calldrip was awarded the winner of the AWA Award for the Sales Process category! The AWA Awards are one of the leading honors in the automotive space. Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing, created the AWA Awards in 2008 to recognize the best vendors in automotive digital marketing. 

This award celebrates outstanding efforts to improve automotive digital marketing, and we’re so honored to be recognized for our efforts to improve sales efficiency, enhance the customer experience, and boost your sales.

The Calldrip process simplifies engagement by:

  • Collecting conversational data from all different sources: calls, texts, ads, billboards, click-to-call, and online lead sources.
  • Processing that data in our conversational parsing platform.
  • Implementing the right flows and automations behind the scenes, to ensure efficiency.
  • Connecting the lead to the right representative, on the right channel, with the relevant information.
  • Monitoring the conversation (in real time and afterward) to fuel coaching and enhance sales performance over time.

Our flows and automations set Calldrip apart. Flows are the internal process automations that reflect your unique business systems. For example, you can use a flow to immediately follow up via text and call with inbound leads from Auto Trader or any other online car shopping platform. 

We’re also excited to release new call tracking enhancements this year. Finally, you can send a follow-up text to leads that come in via a tracking phone number.

Lastly, we’re proud to announce that we’re unlocking actionable insights through intelligent call monitoring, with:

  • Configurable call recordings
  • Conversation transcriptions
  • AI-powered call summaries
  • Sentiment analysis

This allows you to identify strengths and weaknesses, and pinpoint sales coaching opportunities. Even better, real-time monitoring allows you to quickly identify mishandled conversations so you can intervene.

You can check out the full evaluation here:


“I want to thank everyone who participated in the AWA review process this year,” said Pasch. “We watched demonstrations of an amazing group of innovative and progressive products, and we are proud to be associated with these companies and their staff who have invested so much of their time and resources to better serve the automotive dealer community.”

The last few years of pandemic-era sales brought low inventory, high demand, and tight labor market. We’re proud to be among the cohort of AWA Award winners who embraced the challenges, and developed new opportunities to add value.

With Calldrip, you can connect quickly and efficiently with every lead, call text, and chat in our unified Conversational Sales platform. All your sales consultants need to do is to pick up their phone. Your prospects and customers will experience high-value, helpful, and convenient conversations at exactly the right moment. You’ll be able to connect with and convert leads before your competitors can finish dialing. 

Want to learn more? Get a demo of our industry leading inquiry-to-text software today. When you’re ready, you can request pricing here.

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