Here at Calldrip, we talk a great deal about how conversational sales enablement plays a huge role in the outcome of your sale, but there’s another element that’s just as vital to your ultimate success: how you treat your customers. Customers are searching for genuine conversations and personalized experiences as they work to solve their problems. Authenticity and a listening ear are just as crucial as the information you have to share.
Our average attention span has declined in the last twenty years, from 12 seconds in 2000 to 8 seconds in 2022, thanks in part to technology. Of course, we can lament the loss of our attention as humans, but as sales professionals using tech to build a business, we better get on board.
Business text messaging is a modern and effective way for auto dealerships to communicate with their customers and prospects. It allows for quick, convenient, and personalized communication, which can improve customer satisfaction and increase sales.
The world of business is competitive, and in today's economy, it's more important than ever to be quick on your feet. One key area where speed can make a huge difference is in responding to leads.
American companies spend billions of dollars on online advertising via social media and search engines. One of the most popular ad platforms is Google. The average company will spend $9,000 - $30,000 per month on Google Ads alone! So if you’re investing capital in generating leads via Google advertising, it’s important to invest in connecting with and converting those leads, too. Wondering how to follow up with Google Ads leads? You’re in the right place.
Quick question: If you had the opportunity to promote one salesperson on your team, how would you choose the person? You'd base it on their sales performance, right? What if you weren't tracking individual sales per employee? How would you know who performs best?
How often have you asked a lead, "How did you hear about our company?" Thousands, right? And how many times have you gotten helpful answers? Chances are, not quite as often.This is one of the most important (and often forgotten) questions to ask during that first interaction with a prospective customer. And even when you do remember to ask, expecting a lead to tell you where they heard about your company accurately can be problematic. In either case, it is difficult to know what marketing or advertising campaigns are working and which are not. So instead, you're throwing your budget at a wall hoping something sticks.
Social media can build community, enable connections with lead and prospects, and promote your business. One of the most effective strategies for advancing your business is leveraging social media platforms like Facebook and Instagram.