Sales technology can transform your business. Today, we’ll be looking at one that may be new to you: lead-to-call automation.

Businesses in the US spent $4.6B on generating leads in 2021; it’s a top priority for marketing and sales leaders. 

This begs the question: if these leads are so valuable, why does it take the average company 47 hours to respond to a lead?

Sales coaching can be a transformational strategy for your sales organization. Coaching instills your team with a mentality of constant improvement in a supportive environment.

Just as importantly, it also helps ensure every prospect has a great experience, and every customer is set up for success.

If you’re investing in generating leads online, you need to be focused on how to close them, too. In this article, you’ll learn how to follow-up with website leads in five simple steps to improve close rate performance.

Did you know that, on average, an inside sales team pays 40-90% less to acquire new customers than an outside sales team? Did you also know that 75% of buyers would rather not meet face-to-face with a salesperson?

The legendary football coach Vince Lombardi once said, "Perfection is not attainable, but if we chase perfection, we can catch excellence." As we start a new year, many of us are taking time to reflect on the crucial lessons we learned in 2022 and set goals for 2023. If you're in sales, chances are one of your goals is improved performance. As Mr. Lombardi stressed, excellence should always be one of those goals. 

We’re so proud to share that Calldrip was awarded the winner of the AWA Award for the Sales Process category! The AWA Awards are one of the leading honors in the automotive space. Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing, created the AWA Awards in 2008 to recognize the best vendors in automotive digital marketing. 

Here at Calldrip, we talk a great deal about how conversational sales enablement plays a huge role in the outcome of your sale, but there’s another element that’s just as vital to your ultimate success: how you treat your customers. Customers are searching for genuine conversations and personalized experiences as they work to solve their problems. Authenticity and a listening ear are just as crucial as the information you have to share.

Get ready for the 2023 NADA Show, the auto industry event of the year! From January 26-29, 2023, some of the best automotive industry professionals will come together in Dallas, TX for the conference of the year.

Our average attention span has declined in the last twenty years, from 12 seconds in 2000 to 8 seconds in 2022, thanks in part to technology. Of course, we can lament the loss of our attention as humans, but as sales professionals using tech to build a business, we better get on board.