Mystery Shopping Is Failing Your Dealership. Here's Why.
Stop playing hide-and-seek with your dealership's performance. It's time to see what's really happening.
For decades, automotive dealerships have relied on mystery shops as their window into customer service performance. These carefully orchestrated calls feel like due diligence—a professional way to keep tabs on how your team handles prospects. But here's the uncomfortable truth: mystery shops are giving you a distorted view of reality, and that distortion is costing you deals.