Sales technology can transform your business. Today, we’ll be looking at one that may be new to you: lead-to-call automation.

If you’re investing in generating leads online, you need to be focused on how to close them, too. In this article, you’ll learn how to follow-up with website leads in five simple steps to improve close rate performance.

Our average attention span has declined in the last twenty years, from 12 seconds in 2000 to 8 seconds in 2022, thanks in part to technology. Of course, we can lament the loss of our attention as humans, but as sales professionals using tech to build a business, we better get on board. 

The world of business is competitive, and in today's economy, it's more important than ever to be quick on your feet. One key area where speed can make a huge difference is in responding to leads.

What if one simple change to your sales process could dramatically reduce competition and fuel more sales? Studies show that there is a technique, and that it’s both affordable and achievable. We call it “rapid lead response.”

Did you know that 53% of B2B companies spend over half of their annual marketing budget on lead generation? Did you also know that 79% of all marketing leads never convert into sales? Lack of lead response management is the main cause.

What is the point of spending more than half of your budget on generating leads if you ignore most of them? 

Lead-to-call automation is one of the most important technologies in modern conversational sales. In the simplest terms, lead to call and lead-to-text automation is a process whereby a call is instantly and automatically made to leads as soon as they submit an inquiry.   a relatively new approach that blends tried-and-true relationship-building techniques with technology to streamline the sales process.