Recently, CarEdge reported a mind-blowing fact about the automobile industry that has big implications for auto dealer marketing. For complete clarity, I'll quote the entire statement here:

Today's sales teams face unique challenges in a very competitive global marketplace. If you’re in sales, you know how hard it is to communicate your differentiation, especially when  technological advances and shifts in consumer behavior move at the speed of light. For example, 67% of the B2B buyer's journey is digital. Research shows that 35% to 50% of sales go to the vendor that responds first.

This post is brought to you by a guest contributor Susan Gaytan, Director of Dealer Engagement and Training  with Alan Ram's Proactive Training Solutions. Susan brings over twenty years of automotive experience and dealership management expertise.  She is responsible for integrating training solutions and helping dealerships maximize the effectiveness of training.  You can learn more about Alan Ram's Proactive Training Solutions here.

The sales landscape has never changed more rapidly than it is right now, fueled by the adoption of AI, remote and hybrid work, and buyer empowerment.

In the automotive industry, there's a giant ticking clock that OEMs use to rate every  dealership. This clock starts the moment a customer indicates interest or asks for assistance. OEMs are looking for their dealerships to act on that interest as quickly as possible The phrase "time is of the essence" rings true here. 

Sales technology can transform your business. Today, we’ll be looking at one that may be new to you: lead to call automation. Lead to call automation is a unique strategy that automatically converts inbound leads into a phone call, almost instantaneously. This technology can unlock speed-to-lead. Plus, sparking a real conversation at the peak moment of interest can build strong relationships and dramatically improve sales.

Fresh off a business trip to Puerto Rico, a place that charmed me with its people, cuisine, and the region itself, I felt a renewed passion for Calldrip.I'm usually reluctant to boast about our incredible platform, but I feel compelled to share my experiences from training sessions with Puerto Rican partners.

Did you know that 90% of U.S. consumers prefer to speak with a human when they have questions about a company's products or services instead of interacting with an automated bot? In addition, 63% would take their business to a company that offered text messaging as a communication channel. That is more than six customers out of ten! Can you afford to lose sixty percent of your customers? Have you implemented text messaging into your team’s sales process? If not, now is the time to implement text messaging into your team’s sales process. 

To accelerate your sales and achieve remarkable success, you need two crucial elements: speed and information. A faster response time, coupled with the right information and the best responses, improves your chances of converting leads into loyal customers. 

If you’re investing in generating leads online, you need to be focused on how to close them, too. In this article, you’ll learn how to follow-up with website leads in five simple steps to improve close rate performance.