Do you know one of the simplest ways your sales team can have a competitive advantage over your competitors? By prioritizing  using lead source attribution. Ruler Analytics reports that 53.3% of sales leaders do not understand marketing attribution. Also, 62% admit that they don't attribute revenue to inbound calls. While attribution is one of the trickiest challenges to solve in this digital age, not proactively addressing it can be a costly problem. On the flip side, accurate and efficient attribution presents a huge opportunity for sales teams. So how can you do it? One way is with call tracking and text messaging call tracking. It can give you that important competitive edge.

Would you believe me if I told you that one of themost powerful ways to market your dealership is through automotive text messaging? It’s true! If you want your valuable information to not only be seen, but be seen in a timely manner, then start texting leads.

An astounding 98% of text messages are opened, where only a mere 20% of emails are read. On average it only takes 90 seconds for a mobile phone user to respond to a text message, creating a higher probability that customers can be reached in real-time.

Did you know that 90% of U.S. consumers prefer to speak with a human when they have questions about a company's products or services instead of interacting with an automated bot? In addition, 63% would take their business to a company that offered text messaging as a communication channel. That is more than six customers out of ten! Can you afford to lose sixty percent of your customers? Have you implemented text messaging into your team’s sales process? If not, now is the time to implement text messaging into your team’s sales process. 

In today’s convenience-focused world, it doesn’t get much better than texting. Nearly everyone has a cell phone; I'll bet your smartphone is within arms reach right now. And unlike an email inbox, which is likely filled with dozens of long, unopened emails, text messages are nearly always opened and read. In fact, according to reports from Mobile Marketing Watch, emails have a mere 22% open rate whereas text messages have an off-the-charts open rate of 98%. According to another study, an astounding 90% of all text messages are read within 3 minutes of being received. If you're not texting leads, you're likely missing out on sales opportunities.

How are you currently communicating with leads, building your customer base or enhancing customer loyalty? If you’re like most businesses, email is an important part of your conversational strategy. But have you thought about using Short Message Services (SMS) or business text messaging? You should! 

Communication preferences are as unique and varied as leads themselves. That’s why it’s important to use multiple communication channels as you guide each lead through your sales funnel. However, there tends to be one favored mode of contact across the board: texting. In fact, 90% of people prefer to receive text ads over direct calls or emails.  But how can your business get started with text messaging? The answer is simple: automated text messaging. 

If your business is going to be competitive in such a fast-paced and highly connected professional environment, automated texting is essential

In this blog, you’ll learn how automatic text messages can supercharge your rapid lead response.

Your phone dings to tell you a text has arrived. On an average day, how long does it take for you to look at it? For 90% of us, it is less than three minutes. Compare that to the fact that we open only 23% of our emails during the first hour of delivery. After 24 hours, the chances of opening an email drop below 1%.