Auto dealerships face a range of day-to-day operational challenges, but auto dealership staffing challenges directly impact the ability to respond to leads and close sales. The numbers don't lie: miss that critical 5-minute response window and conversion rates drop by 400%.

A leading automotive dealer recently faced this exact challenge. Their sales team couldn't keep pace with lead volume due to staffing gaps, creating missed opportunities and declining conversion rates. Sound familiar?

Stop playing hide-and-seek with your dealership's performance. It's time to see what's really happening.

For decades, automotive dealerships have relied on mystery shops as their window into customer service performance. These carefully orchestrated calls feel like due diligence—a professional way to keep tabs on how your team handles prospects. But here's the uncomfortable truth: mystery shops are giving you a distorted view of reality, and that distortion is costing you deals.

The automotive industry is set to converge on the vibrant city of New Orleans for NADA 2025, and this year promises to be anything but ordinary. As the digital revolution reshapes our industry and consumer expectations continue to evolve, there's never been a more crucial time to be part of this premier automotive event. Whether you're a seasoned NADA veteran or a first-time attendee, navigating this dynamic conference requires strategy, preparation, and a dash of that New Orleans spirit.

Car dealerships face a common challenge: potential customers often engage with dealerships outside of normal business hours—late at night, on weekends, or even on holidays. In many cases, these valuable leads go cold simply because dealerships aren't able to respond quickly enough. But what if there was a way to convert those after-hours leads into sales without having a 24/7 sales team?

The ongoing chip shortage is causing severe auto inventory constraints. This extremely limited supply is costing the industry millions in lost unit sales and billions in lost profits. However, automotive dealers are adept at managing adversity. Dealerships have done it in the past: remember the 2009 crash followed by cash for clunkers? 

After nearly a decade of attending the NADA Show, this year’s event in Las Vegas has reaffirmed its status not just as an annual gathering but as a crucial gauge of innovation within the automotive industry. As an exhibitor, each show serves as a reminder of the industry’s dynamic and challenging nature.

Are you revved up and ready for this year's NADA Show? Whether you're a seasoned veteran or a first-timer eager to absorb all the automotive industry has to offer, preparation is key. From networking with industry leaders to exploring the latest innovations in auto technology, the NADA Conference promises a high-octane experience that can redefine your dealership's roadmap to success. But let's pump the brakes for a second; a conference this comprehensive requires a strategy. That's where this blog comes in.

The COVID-19 pandemic accelerated almost every B2C industry's use of digital solutions. The automotive industry was no exception. Online car shopping is now a prominent and accepted way to buy a car. The value, convenience, and safety offered by online platforms have forever changed the car-buying experience. 

Recently, CarEdge reported a mind-blowing fact about the automobile industry that has big implications for auto dealer marketing. For complete clarity, I'll quote the entire statement here:

This post is brought to you by a guest contributor Susan Gaytan, Director of Dealer Engagement and Training  with Alan Ram's Proactive Training Solutions. Susan brings over twenty years of automotive experience and dealership management expertise.  She is responsible for integrating training solutions and helping dealerships maximize the effectiveness of training.  You can learn more about Alan Ram's Proactive Training Solutions here.