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Automotive

Your Guide to Making the Most of NADA 2024

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Kinsey Wolf

Are you revved up and ready for this year's NADA Show? Whether you're a seasoned veteran or a first-timer eager to absorb all the automotive industry has to offer, preparation is key. From networking with industry leaders to exploring the latest innovations in auto technology, the NADA Conference promises a high-octane experience that can redefine your dealership's roadmap to success. But let's pump the brakes for a second; a conference this comprehensive requires a strategy. That's where this blog comes in.

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A Crash Course in Digital Marketing for Car Dealerships

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Pam Georgiana

The COVID-19 pandemic accelerated almost every B2C industry's use of digital solutions. The automotive industry was no exception. Online car shopping is now a prominent and accepted way to buy a car. The value, convenience, and safety offered by online platforms have forever changed the car-buying experience. 

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7 Tips to Improve Auto Dealer Marketing with a Customer Engagement Strategy

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Pam Georgiana

Recently, CarEdge reported a mind-blowing fact about the automobile industry that has big implications for auto dealer marketing. For complete clarity, I'll quote the entire statement here:

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Boosting Dealership Sales – Talking Trade-In Increases Appointment Success by 72%

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Susan Gaytan

This post is brought to you by a guest contributor Susan Gaytan, Director of Dealer Engagement and Training  with Alan Ram's Proactive Training Solutions. Susan brings over twenty years of automotive experience and dealership management expertise.  She is responsible for integrating training solutions and helping dealerships maximize the effectiveness of training.  You can learn more about Alan Ram's Proactive Training Solutions here.

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5 Use Cases for Automotive Text Messaging

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Michelle Farnsworth

Would you believe me if I told you that one of themost powerful ways to market your dealership is through automotive text messaging? It’s true! If you want your valuable information to not only be seen, but be seen in a timely manner, then start texting leads.

An astounding 98% of text messages are opened, where only a mere 20% of emails are read. On average it only takes 90 seconds for a mobile phone user to respond to a text message, creating a higher probability that customers can be reached in real-time.

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A Deep Dive into 'Stopping the Clock’: Rapid Lead Response in Automotive Sales

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Koby Jackson

In the automotive industry, there's a giant ticking clock that OEMs use to rate every  dealership. This clock starts the moment a customer indicates interest or asks for assistance. OEMs are looking for their dealerships to act on that interest as quickly as possible The phrase "time is of the essence" rings true here. 

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Unlocking Profitability: How CDP, AI, and Speed are Revolutionizing Internet Lead Response

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Koby Jackson

To accelerate your sales and achieve remarkable success, you need two crucial elements: speed and information. A faster response time, coupled with the right information and the best responses, improves your chances of converting leads into loyal customers. 

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Calldrip Wins the 2023 AWA Sales Process Award

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Kinsey Wolf

We’re so proud to share that Calldrip was awarded the winner of the AWA Award for the Sales Process category! The AWA Awards are one of the leading honors in the automotive space. Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing, created the AWA Awards in 2008 to recognize the best vendors in automotive digital marketing. 

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A Helpful Guide to the 2023 NADA Show

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Pam Georgiana

Get ready for the 2023 NADA Show, the auto industry event of the year! From January 26-29, 2023, some of the best automotive industry professionals will come together in Dallas, TX for the conference of the year.

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The 5 Key Factors to Choosing the Right Car Dealership Call Software

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Pam Georgiana

The phone is an auto dealer's most essential sales tool. According to a study by Google, 70% of mobile phone users said they would call a company if making a high-value purchase like a car. 

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