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Kinsey Sullivan Wolf

Kinsey is a marketing strategist. When she's not working, she enjoys traveling, trying new restaurants, and spending time with loved ones.

How to Make a Follow-Up Call

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Kinsey Sullivan Wolf

When a prospect submits an inquiry on your site or via phone, it’s critical to respond quickly. Here’s why it’s right for your prospects, your company, and you:

  • Rapid lead response shows your potential customer that you care about them and their needs. 
  • It creates a great first impression of your company.
  • Rapid lead follow-up makes it much more likely that you’ll ultimately convert the sale.
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3 Statistics that Show Why Sales Coaching is Critical

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Kinsey Sullivan Wolf

We’ve been talking a lot about transformational strategies lately. Another one is sales coaching.

What is Sales Coaching?

Sales coaching is the process of providing constructive feedback, training, and practice designed to improve sales performance. If sales is the engine that drives business, coaching is the tune-up. 

Sales coaching helps instill a mentality of constant improvement in your team. Just as importantly, it also helps ensure every prospect has a great experience, and every customer is set up for success.  

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3 Ways to Improve Call Tracking & Monitoring - Automatically

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Kinsey Sullivan Wolf

Chances are, your business is spending thousands of dollars every year on advertising to attract and close prospects. Most businesses will include a phone number with at least some of those advertisements.

Sound familiar? If so, you’ve probably heard of call tracking and monitoring.

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How to Ensure Your Website Generates Sales Leads 24/7

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Kinsey Sullivan Wolf

What salesperson works 24/7 without taking breaks or getting paid commission? Your website! This fully self-service, consistent, helpful hub for everything about your business is perhaps your strongest marketing and sales asset. 

But is it reaching its full potential? Is your website optimized to generate leads all day, every day? Does it help your marketing team qualify leads? Does it help your sales representatives close more deals?

If not, you may be leaving valuable money on the table. 

In this article, you’ll learn best practices to optimize your site for lead generations and ensure effective on-site engagement.

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The New Challenge in 2021 & Why Lead Response Still Matter

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Kinsey Sullivan Wolf

What a change a year makes!  In 2020, businesses shutdown in response to Covid-19.  Most businesses adapted with strategies learned in prior recessions, cutting costs and laying off employees to preserve cash.

A year later consumer demand has snapped back, complicated with unanticipated supply chain issues and many businesses are struggling to adapt.

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