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10 Statistics that Prove the Power of Sales Coaching

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Kinsey Wolf

Sales coaching is one of the best kept secrets in high-performing sales. We know this from personal experience with our award-winning sales coaching software. But don’t just take our word for it! Here are sales coaching statistics that clearly demonstrate the value.

In this blog, you’ll learn 10 sales coaching statistics to help you take your sales coaching program to the next level.

Let’s dive in.

Sales Coaching Statistics

  1. Companies with a sales coaching program achieve a 28% higher win rate. (Brainshark)
  2. Companies with a formal training process reach 91.2% of sales quota. (Hoopla, via Checkli)
  3. Organizations with a sales coaching program also see a 7% greater annual revenue. (Business2Community)
  4. Almost half of sales managers spend less than 30 minutes per week coaching their reps. (CSO Insights 2016 Sales Enablement Study, via Checkli)
  5. Studies show that 75% of sales organizations waste resources due to random and informal coaching approaches. (Brainshark)

  6. Even just 30 minutes of coaching per week can impact win rates. But more coaching is correlated with better performance; two hours of coaching per week are correlated with a 56% win rate. (LevelEleven)
  7. More than 60% of sales organizations have a random or informal coaching approach. (CSO Insights 2019 Sales Enablement Study)
  8. Approximately 50% of learned content isn’t retained within 5 weeks. Within 90 days, 84% of what was initially learned is lost. This highlights the value of continuous, ongoing coaching. (Training Industry)
  9. Less than half of companies provide post-training reinforcement, but organizations who use post-training reinforcement see 34% more first-year sales reps achieve quota. (Aberdeen Group, via Checkli)
  10. More than 60% of salespeople are more likely to leave their role if their sales manager is a poor coach. (Brainshark)

Sales coaching provides your sales team with the guidance, tools, and insights to improve sales performance and productivity. While you can implement sales coaching with one-on-one conversations, sales coaching software can improve your coaching efficiency. 

Another benefit of continuous, ongoing sales coaching is that it enables a quicker learning curve, and lessons stay with salespeople longer.

Our award-winning coaching software includes ongoing call coaching, conversation scorecards, customized KPIs, and purpose-driven playbooks. Learn more.

Again, delivering a great customer experience via a conversational sales enablement strategy isn’t about having a service phone number that your prospects and customers can call. It’s about bringing together strategies, tactics, and processes so that your sales team can efficiently, effectively, and consistently convert leads to customers. An all-in-one solution like Calldrip can help you level up your customer experience - and your sales.

Here at Calldrip, we’re committed to helping you improve your sales performance. 

Our all-in-one conversational sales enablement solution empowers your sales team to succeed. Hear from some of our customers around the world, and secure your demo here!


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