In the rapidly evolving landscape of customer communication, businesses face a pivotal question: Should they prioritize texting or calling? The answer isn’t straightforward, as both channels offer unique advantages. Understanding when and how to use each can significantly impact customer engagement and satisfaction.

The future is now—or at least, it’s coming at us faster than a sales manager when you miss your quota. As we move into 2025, sales technology is evolving at breaking speed, and if you’re not keeping up, you might find yourself left behind, still using sticky notes and hoping for the best.

You don’t have to be a tech guru to take advantage of these changes. Here are the top trends that will define the future of sales technology and how they’ll change the way businesses interact with our customers.

If you’re in sales, you’ve heard the phrase: "The fortune is in the follow-up." But here’s the reality—most sales reps aren’t following up. In fact, research shows that 80% of sales are closed after the fifth contact, yet the overwhelming majority of salespeople give up after just one follow-up.

Sales calls still play an essential role in 2024. Everyone is receiving so much communication, on all different channels, that it may feel like sales calls are less important. However, both qualitative and quantitative data consistently shows that customers want to talk to a real person - especially when they perceive that purchase to be important or expensive. And if you're not providing sales coaching to improve the quality of those calls, and their outcomes, you may be missing out on key opportunities.

So how can you improve the outcomes of those conversations? This blog will help.

In the opening words of his TED talk, American business magnate Bill Gates declared “Everyone needs a coach.” From professional athletes to CEOs, Bill highlighted the fact that the single common attribute among all high-performing individuals was the fact that they have a coach. Why should sales managers and sales reps be any different? 

As much as we love the efficiency of texting and email when doing business, there are times when a phone call is necessary. Some of those times occur during the sales process. The phone remains one of a salesperson's most effective communication channels, helping them make personal connections with leads and close more deals.

Welcome to 2024 – a year packed with promises and, let's be real, a few challenges too. The game has changed. No more waiting around for potential buyers to come knocking at your door. Now, it's all about taking charge and actively chasing those leads to secure success. So, let's dive into the opportunity to rethink strategies for responding to online and phone leads.   As businesses roll with the punches in this ever-evolving landscape, the key is to grab every opportunity that comes our way.

sales coaching is one of the best kept secrets in high-performing sales. We know this from personal experience with our award-winning sales coaching software. But don’t just take our word for it! Here are sales coaching statistics that clearly demonstrate the value.

Sales success these days is more than just “dialing for dollars.” Today, sales leaders need to be adept at building connections, collaborating with other team members, improving systems and processes, and always adding value. The best strategy to get you there? Sales enablement. 

In today's competitive business landscape, achieving and sustaining high sales performance is more crucial than ever. Two pivotal strategies that stand at the forefront of this quest are sales enablement and sales coaching.