Businesses in the US spent $4.6B on generating leads in 2021; it’s a top priority for marketing and sales leaders. 

This begs the question: if these leads are so valuable, why does it take the average company 47 hours to respond to a lead?

Sales coaching can be a transformational strategy for your sales organization. Coaching instills your team with a mentality of constant improvement in a supportive environment.

Just as importantly, it also helps ensure every prospect has a great experience, and every customer is set up for success.

Here at Calldrip, we talk a great deal about how conversational sales enablement plays a huge role in the outcome of your sale, but there’s another element that’s just as vital to your ultimate success: how you treat your customers. Customers are searching for genuine conversations and personalized experiences as they work to solve their problems. Authenticity and a listening ear are just as crucial as the information you have to share.

Get ready for the 2023 NADA Show, the auto industry event of the year! From January 26-29, 2023, some of the best automotive industry professionals will come together in Dallas, TX for the conference of the year.

Our average attention span has declined in the last twenty years, from 12 seconds in 2000 to 8 seconds in 2022, thanks in part to technology. Of course, we can lament the loss of our attention as humans, but as sales professionals using tech to build a business, we better get on board. 

Quick question: If you had the opportunity to promote one salesperson on your team, how would you choose the person? You'd base it on their sales performance, right? What if you weren't tracking individual sales per employee? How would you know who performs best?

What if one simple change to your sales process could dramatically reduce competition and fuel more sales? Studies show that there is a technique, and that it’s both affordable and achievable. We call it “rapid lead response.”

In this age of digital communication and instant response time expectations, every sales team needs good technology to back them up. Many types of lead management software can help sales teams nurture leads through the sales cycle, including content management systems, customer relationship management software, and call response software.

As a result of our approach to rapid lead response, here at Calldrip, we often focus on the experience our clients provide their leads. However, that’s just one part of the picture: we’re also deeply committed to creating a positive customer experience.