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Business

The Biggest Risk Is Life Itself... So Why Not Go All In?

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Koby Jackson

We don’t like to talk about it much, but let’s be honest:

The biggest risk you’ll ever take is life itself.

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From Sleepless Nights to “Overnight Success”: The Truth They Don’t Tell You

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Koby Jackson

You’ve heard the phrase, “It only took ten years to become an overnight success.” It sounds like a joke, but it’s the lived experience of nearly every entrepreneur I know—including myself.

Before Calldrip gained traction, before people called our approach “innovative,” I was drowning in deadlines, and stress-induced sleepless nights. I was calculating cash flow in my head at 2 a.m. and praying that clients paid before payroll hit. There’s no TED Talk for that part.

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Why We Still Believe in Bootstrapping

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Koby Jackson

There’s nothing quite like the energy of the startup. 

When you’re bootstrapping, every decision matters. Every win feels massive. And every person on the team is rowing in the same direction, not because they were told to—but because they believe in where the boat is going.

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We're Not For Sale

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Koby Jackson

At least once a week, someone reaches out to “see if we’re open to selling.”

We’re not for sale.

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The Startup - The Launch of Calldrip

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Koby Jackson

There’s something unforgettable about the early days of a startup.

No big budgets. No overgrown org charts. Just a small, scrappy group of people with a shared vision and an unshakable drive to build something that matters. That’s the essence of bootstrapping a startup—and at Calldrip, it’s part of our DNA.

We didn’t start with bells and whistles. We started with belief.

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How Pride, Process, and Leadership Drive Excellence

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Koby Jackson

Traveling isn’t just about visiting new places—it’s about learning. My recent trip to Europe, and especially Holland, was an eye-opening experience that reinforced some powerful lessons about pride, structure, and leadership—lessons that we should all be applying in our businesses.

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How Trust, Process, and Leadership Drive Success

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Koby Jackson

Traveling isn’t just about visiting new places—it’s about learning from the best. My recent visit to the UK was a powerful reminder of what makes businesses thrive: trust, well-structured systems, and leadership rooted in relationships.

The UK has long been a place where I’ve built meaningful partnerships and lasting business relationships. After years of working with incredible teams, partners, and customers, I’ve come to appreciate how trust, collaboration, and consistency drive success.

Here’s what we can all take away from the UK’s approach to business and leadership.

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Cut Through the Noise: Targeted SMS Marketing with Calldrip Broadcast

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Aaron Parsons

Effective customer communication directly impacts your bottom line. While email marketing achieves average open rates of 20-25%, text messages boast an impressive 98% open rate with 90% read within the first three minutes. This stark contrast highlights why businesses need a powerful SMS strategy.

Enter Broadcast — Calldrip's newest feature designed to revolutionize how you connect with customers and prospects through high-impact text messaging.

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How to Optimize ROI with Call Tracking Marketing

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Michelle Farnsworth

We all know it – collecting consumer data is vital to any business who wants to optimize online lead conversions. So, how can call tracking help?

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A Complete Guide to Lead Response

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Pam Georgiana

Businesses in the US spent $4.6B on generating leads in 2021; it’s a top priority for marketing and sales leaders. This begs the question: if these leads are so valuable, why does it take the average company 47 hours to respond to a lead - if they respond at all? The truth is that lead response matters. And lead response is most effective when it's fast.

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