What salesperson works 24/7 without taking breaks or getting paid commission? Your website! This fully self-service, consistent, helpful hub for everything about your business is perhaps your strongest marketing and sales asset. 

But is it reaching its full potential? Is your website optimized to generate leads all day, every day? Does it help your marketing team qualify leads? Does it help your sales representatives close more deals?

If not, you may be leaving valuable money on the table. 

In this article, you’ll learn best practices to optimize your site for lead generations and ensure effective on-site engagement.

What a change a year makes!  In 2020, businesses shutdown in response to Covid-19.  Most businesses adapted with strategies learned in prior recessions, cutting costs and laying off employees to preserve cash.

A year later consumer demand has snapped back, complicated with unanticipated supply chain issues and many businesses are struggling to adapt.

Sure, online reviews are a nice way to sway consumers toward your product or business, but do you really know the power they carry for your company?

Small business owners have to find creative and cost-practical ways to generate revenue in an intensely competitive environment. This environment can be dominated by large companies that have an upper hand with a bigger budget and a high brand exposure.

What is the very first thing your business does with a newly hired sales representative? I would venture to guess that the sales manager begins by spending a great deal of time training the new hire on the ins and outs of your product or service. But do they ever end up delving into the actual art of selling, something to help build a reps actual selling foundation? Far too often sales reps are not coached on how to properly handle customer objections.

What is your selling style?

If you are applying for a position within a sales department, you may be asked a question similar to this one at some point during your interview process. How you respond, how well you know your style and own natural abilities, could easily be what makes you stand out above the rest. But in order to communicate what your unique selling style is, you must first discover it yourself.