As an entrepreneur you have undoubtedly invested a great deal of money, time, and sweat equity just to get your business off the ground. You have successfully survived the all-too-stressful startup phase, and now you are wondering what you need to do to take your company to the next level.

We’ve been talking a lot about transformational strategies lately. Another one is sales coaching.

What is Sales Coaching?

Sales coaching is the process of providing constructive feedback, training, and practice designed to improve sales performance. If sales is the engine that drives business, coaching is the tune-up. 

Sales coaching helps instill a mentality of constant improvement in your team. Just as importantly, it also helps ensure every prospect has a great experience, and every customer is set up for success.  

Everyone strives to be productive on a daily basis, at least to some degree, yet very few are actually doing it to their own satisfaction (or the satisfaction of others, such as their supervisors or spouse).

We all have them. Those tendencies that once started out small and innocent but have now slowly crept into our everyday routine creating, you guessed it, A BAD HABIT.

What happens when these poor practices are happening in a professional setting and not just in your personal practices at home? They pull you away from obtaining the success you are capable of and leave little room for your good habits to surface and shine.

What salesperson works 24/7 without taking breaks or getting paid commission? Your website! This fully self-service, consistent, helpful hub for everything about your business is perhaps your strongest marketing and sales asset. 

But is it reaching its full potential? Is your website optimized to generate leads all day, every day? Does it help your marketing team qualify leads? Does it help your sales representatives close more deals?

If not, you may be leaving valuable money on the table. 

In this article, you’ll learn best practices to optimize your site for lead generations and ensure effective on-site engagement.

What a change a year makes!  In 2020, businesses shutdown in response to Covid-19.  Most businesses adapted with strategies learned in prior recessions, cutting costs and laying off employees to preserve cash.

A year later consumer demand has snapped back, complicated with unanticipated supply chain issues and many businesses are struggling to adapt.

Sure, online reviews are a nice way to sway consumers toward your product or business, but do you really know the power they carry for your company?

Small business owners have to find creative and cost-practical ways to generate revenue in an intensely competitive environment. This environment can be dominated by large companies that have an upper hand with a bigger budget and a high brand exposure.

What is the very first thing your business does with a newly hired sales representative? I would venture to guess that the sales manager begins by spending a great deal of time training the new hire on the ins and outs of your product or service. But do they ever end up delving into the actual art of selling, something to help build a reps actual selling foundation? Far too often sales reps are not coached on how to properly handle customer objections.