Are You Wasting Internet Leads? - Calldrip
According to Forbes magazine, companies that generate leads on the internet are wasting nearly 71%...
Small business owners have to find creative and cost-practical ways to generate revenue in an intensely competitive environment. This environment can be dominated by large companies that have an upper hand with a bigger budget and a high brand exposure.
In a world thriving on automation and digitization, it could be time to revamp your small business marketing strategy. This post will cover several digital marketing tips for small businesses to implement from content marketing, SEO, and paid-per-click campaigns.
Create quality and engaging content for your website. There is a variety of content you can create such as blogs, case studies, EBooks, tutorial videos, and infographics. Content can help collect and facilitate consumers down the buying cycle with gated landing pages.
Here are a few things to remember with online content:
Social media marketing allows local businesses to connect and engage with their consumers. It is a great tool to get insights and answer comments on your product or service. Fundamentally, it’s valuable to be consistent with your business value, as you reach out to different social media channels.
Is SEO plausible for small businesses? According to Stoney deGeyter, CEO of Pole Position Marketing, there are 3 things to consider when implementing SEO for your small business: time investment, budget allocation, and only include SEO elements that make sense for your business.
“The idea is to invest what you can, where you can, when you can. And when the returns come, reinvest that even further to expand your campaign and your return on investment. As long as your marketing campaign is returning a positive ROI, then the true cost of SEO is affordable”, says deGeyter.
Do online reviews really matter to your business and consumers? Yes, online reviews are more important than ever, and these key findings from a BrightLocal survey will depict why:
· “72% of consumers say that positive reviews make them trust a local business more”
· “88% of consumers say they trust online reviews as much as a personal recommendation”
These survey statistics speaks for itself of making sure that your small business delivers that best experience to your consumers.
In addition, local businesses can benefit from implementing a review management strategy to uphold their online reputation. This strategy includes observing and following up on reviews, getting rid of spam, and to analyze your overall brand impression. There are also platforms that can help gain insights into your great customer service and can easily showcase positive interactions on their company online review page.
Google Ads can help promote your online business with paid-per-click campaigns on search engine results pages (SERPs). According to Search Engine Land, Google handles at least 2 trillion searches per year and at least 5.5 billion per day. That is a lot of potential opportunities for online businesses.
With Google Ads, businesses can display ads on SERPs and other platforms like YouTube, Gmail, etc. Google Ads give businesses control of their budget for various business models. Most importantly targeting your business to specific audiences with personalized messaging can mean a better conversion to generate more revenue.
Here is a checklist from Google Ads to help set up your campaigns.
Lastly, small business owners should evaluate which type of online marketing best fits with their overall business model and goals. This can help to avoid wasting time and money in their efforts. Remember, investing in these digital strategies for your small business will help bring in more opportunities and revenue.
Schedule a time to talk to one of our online sales specialists here. We’ll be able to match you with the most effective means of converting your digital efforts into sales.
Michelle is the Content Marketing Manager at Calldrip. When she's not producing great content she enjoys reading, running, traveling, and spending time with her family.