Communication preferences are as unique and varied as leads themselves. That’s why it’s important to use multiple communication channels as you guide each lead through your sales funnel. However, there tends to be one favored mode of contact across the board: texting. In fact, 90% of people prefer to receive text ads over direct calls or emails.  

In today’s convenience-focused world, it doesn’t get much better than texting. Nearly everyone has a cell phone, I'll bet your smartphone is within arms reach right now. And unlike an email inbox, which is likely filled with dozens of long, unopened emails, text messages are nearly always opened and read. In fact, according to reports from Mobile Marketing Watch, emails have a mere 22% open rate whereas text messages have an off-the-charts open rate of 98%. According to another study, an astounding 90% of all text messages are read within 3 minutes of being received.

As you learned last week, Google is one of the most important review platforms on the Internet. Any positive reviews you garner there will have a direct, positive impact on any searcher’s impression of your business. 

Long story short,Google My Business (GMB) Reviews are absolutely necessary for your company’s sales and marketing. You may be wondering how exactly you get started gathering such customer evaluations.

Luckily, connecting your customers’ genuine opinions of your business to your company’s online GMB profile is as simple and easy for you to implement as it's for your customers to complete. Here’s how to begin: 

If I were to ask you where you would go to find information about a company you wish to do business with, what would your reply be? If it were the 1990’s you would probably say the Yellow Pages, the early 2000’s a common answer would most likely be a broad statement such as “the internet.” Today? Chances are your reply would be “I’d Google it.” These days having an online presence is no longer optional, it is absolutely vital to a company’s success.

As Thanksgiving quickly approaches, now is the season to express appreciation for ones family, friends, home, health, and various other fortunes of life. Though it is common to count your personal blessings, have you ever considered listing your professional blessings? And more specifically, when was the last time you thanked your sales team, who may likely feel under-appreciated or underutilized? 

What do you think of when you hear the word “closing call?” Are you filled with confidence, peace, and tranquility? Or are your thoughts crowded with anxiety and stress from the various pressures you are feeling? Now that you are in the bottom of the ninth inning with your prospect, you most assuredly want to finish up with a home run and not a strike out.

A lot has changed in business travel since the pre-pandemic days of 2019. Between COVID restrictions, reduced capacity, limited in-flight services, anxieties over flying, a day of flying can be grueling.

Congratulations on your newly appointed role as sales manager! Being promoted from a sales representative to that of a sales manager is a major accomplishment, but as you are undoubtedly discovering, the characteristics, skills, and mindset that made you a successful sales rep are dramatically different from the qualities you will need to lead and manage your sales team.

Conducting a meeting can be a daunting task, especially if you are a novice and feel a heightened pressure to exude more confidence than you may actually be feeling. How can you have that “It” factor, that ability to command attention just by walking into the room? How can you conduct a successful meeting and leave everyone wanting more rather than feeling their valuable time has been wasted in your hands?

If you’re like me, you just hate it when someone comes to you and asks, “Do you want the good news or the bad news first?” Well, what if I don’t want to hear the bad news at all? Ever?