If you’re like me, you just hate it when someone comes to you and asks, “Do you want the good news or the bad news first?” Well, what if I don’t want to hear the bad news at all? Ever?
Michelle is the Content Marketing Manager at Calldrip. When she's not producing great content she enjoys reading, running, traveling, and spending time with her family.
The alignment of the sales and marketing teams is at the pinnacle of company success, yet finding that delicate balance between the two departments is one of the most difficult problems found within a business.
Before ever reaching for the phone to make an initial contact call, you must decide if the person or company you are calling fits nicely within your ideal prospect profile. To know this, you must first understand the ins and outs of what makes your company valuable to others.
As an entrepreneur you have undoubtedly invested a great deal of money, time, and sweat equity just to get your business off the ground. You have successfully survived the all-too-stressful startup phase, and now you are wondering what you need to do to take your company to the next level.
You’ve heard it time and time again. “No.” “We already use a similar product.” “Sorry, we’re not interested.” “Now is not a good time.” The bottom line is, rejection is painful no matter how long you’ve been in sales. It doesn’t matter how delicately (or indelicately) they put it, a no always means no. Or does it?
More impatient, more demanding, and more informed.
With attributes like that, it can seem impossible to please today’s consumers let alone increase your sales.
Business-to-business companies are always on the lookout for potential clients who can really benefit from what they have to offer. As a result, lead generation has proven to be one of the most difficult yet crucial pursuits of a B2B. A lead generation study discovered that “Generating high quality leads is still the top issue for 59 percent of marketers.” The fact is, targeting the ideal person or company is more important to a B2B than getting a wildly high volume of ineffective prospects. Quality over quantity.