Posts by

Michelle Farnsworth

Michelle is the Content Marketing Manager at Calldrip. When she's not producing great content she enjoys reading, running, traveling, and spending time with her family.

Top Tips To Get Moving At Work

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Michelle Farnsworth

 

If you’re like me, you just hate it when someone comes to you and asks, “Do you want the good news or the bad news first?” Well, what if I don’t want to hear the bad news at all? Ever?

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6 Ways the Marketing Team Can Bridge the Gap with Sales

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Michelle Farnsworth

 

The alignment of the sales and marketing teams is at the pinnacle of company success, yet finding that delicate balance between the two departments is one of the most difficult problems found within a business.

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5 Important Answers to Understand Before Contacting a New Prospect

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Michelle Farnsworth

 

Before ever reaching for the phone to make an initial contact call, you must  decide if the person or company you are calling fits nicely within your ideal prospect profile. To know this, you must first understand the ins and outs of what makes your company valuable to others.

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Lead Generation Strategies and Techniques

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Michelle Farnsworth

 

In a study, 61% of marketers state that generating high quality leads is problematic. There are many lead generation strategies, tricks, and tactics, but not all of them are effective.

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10 Strategies for Advancing Your Business

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Michelle Farnsworth

 

As an entrepreneur you have undoubtedly invested a great deal of money, time, and sweat equity just to get your business off the ground. You have successfully survived the all-too-stressful startup phase, and now you are wondering what you need to do to take your company to the next level.

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5 Reasons Your Prospects Say “No” (And What You Can Do About It!)

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Michelle Farnsworth

 

You’ve heard it time and time again. “No.” “We already use a similar product.” “Sorry, we’re not interested.” “Now is not a good time.” The bottom line is, rejection is painful no matter how long you’ve been in sales. It doesn’t matter how delicately (or indelicately) they put it, a no always means no. Or does it?

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6 Easy-to-Implement Tips to Increase Your Sales Today

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Michelle Farnsworth

More impatient, more demanding, and more informed.

Sound familiar?

With attributes like that, it can seem impossible to please today’s consumers let alone increase your sales.

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Productivity: The Secret to Success

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Michelle Farnsworth

Everyone strives to be productive on a daily basis, at least to some degree, yet very few are actually doing it to their own satisfaction (or the satisfaction of others, such as their supervisors or spouse).

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Sales Calls, a Thing of the Past? Think Again.

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Michelle Farnsworth

It may be a bit of a mind bender, but consider this:

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Converting Leads is Still a Top Challenge for B2B Marketers

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Michelle Farnsworth

Business-to-business companies are always on the lookout for potential clients who can really benefit from what they have to offer. As a result, lead generation has proven to be one of the most difficult yet crucial pursuits of a B2B. A lead generation study discovered that “Generating high quality leads is still the top issue for 59 percent of marketers.” The fact is, targeting the ideal person or company is more important to a B2B than getting a wildly high volume of ineffective prospects. Quality over quantity.

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