Communication preferences are as unique and varied as leads themselves. That’s why it’s important to use multiple communication channels as you guide each lead through your sales funnel. However, there tends to be one favored mode of contact across the board: texting. In fact, 90% of people prefer to receive text ads over direct calls or emails.
Sales coaching is one of the best kept secrets in high-performing sales. We know this from personal experience with our award-winning sales coaching software. But don’t just take our word for it! Here are sales coaching statistics that clearly demonstrate the value.
Your phone dings to tell you a text has arrived. On an average day, how long does it take for you to look at it? For 90% of us, it is less than three minutes. Compare that to the fact that we open only 23% of our emails during the first hour of delivery. After 24 hours, the chances of opening an email drop below 1%.
Today’s buyers - like today’s sellers - almost always have their phone nearby. As a modern salesperson, it just makes sense to embrace a text-friendly conversational sales approach.
We've mentioned these stats in other blogs, but they bear repeating. Nearly 80% of American consumers say that friendly service, speed, knowledgeable help, and convenience are the most important elements of a positive customer experience. Yet, even if your customers love your company or product, 59% say they will walk away after several bad experiences, 17% after just one bad experience. So the stakes are high for every business relying on a sales team to keep clients happy and revenue strong.
Companies spend billions of dollars every year on lead generation. However, despite the value businesses place on generating leads, only about half are actually responding to those leads. And even fewer are responding quickly. If you’re struggling to follow-up with leads quickly, a rapid lead response strategy might be right for you.
How are you currently communicating with leads, building your customer base or enhancing customer loyalty? If you’re like most businesses, email is an important part of your conversational strategy. But have you thought about using Short Message Services (SMS) or business text messaging? You should!
Your marketing team works hard to attract prospects from various digital channels (such as search engines, social media, and ads) and drive them to your website to see what you have to offer. Your web developer also works hard to optimize your website so that visitors are intrigued about your product and fill out a form for more information. Then, it's your sales team's turn. Are they ready?
In today’s convenience-focused world, it doesn’t get much better than texting. Nearly everyone has a cell phone, I'll bet your smartphone is within arms reach right now. And unlike an email inbox, which is likely filled with dozens of long, unopened emails, text messages are nearly always opened and read. In fact, according to reports from Mobile Marketing Watch, emails have a mere 22% open rate whereas text messages have an off-the-charts open rate of 98%. According to another study, an astounding 90% of all text messages are read within 3 minutes of being received.
Lead generation is a fundamental part of business success. And successful lead generation is all about being able to convert those leads to customers. To do that well, studies show that you need to respond to inbound leads quickly - within 5 minutes - and create a positive customer experience. An inbound lead call response tool can help you achieve both, and make it easier to convert those leads to paying customers!