Quick question: If you had the opportunity to promote one salesperson on your team, how would you choose the person? You'd base it on their sales performance, right? What if you weren't tracking individual sales per employee? How would you know who performs best?

How often have you asked a lead, "How did you hear about our company?" Thousands, right? And how many times have you gotten helpful answers? Chances are, not quite as often.This is one of the most important (and often forgotten) questions to ask during that first interaction with a prospective customer. And even when you do remember to ask, expecting a lead to tell you where they heard about your company accurately can be problematic. In either case, it is difficult to know what marketing or advertising campaigns are working and which are not. So instead, you're throwing your budget at a wall hoping something sticks.

Social media can build community, enable connections with lead and prospects, and promote your business. One of the most effective strategies for advancing your business is leveraging social media platforms like Facebook and Instagram. 

Do you know one of the simplest ways your sales team can have a competitive advantage over your competitors? By prioritizing  using lead source attribution. Ruler Analytics reports that 53.3% of sales leaders do not understand marketing attribution. Also, 62% admit that they don't attribute revenue to inbound calls. While attribution is one of the trickiest challenges to solve in this digital age, not proactively addressing it can be a costly problem. On the flip side, accurate and efficient attribution presents a huge opportunity for sales teams. So how can you do it? One way is with inbound call tracking software and text messaging call tracking. It can give you that important competitive edge.

What if one simple change to your sales process could dramatically reduce competition and fuel more sales? Studies show that there is a technique, and that it’s both affordable and achievable. We call it “rapid lead response.”

As a salesperson, how often have you heard, "That's too expensive" or "I’m not sure now is the right time" when talking to prospects? If you had a nickel, right? One of the most challenging aspects of being a sales professional is learning to overcome objections like these. Objections are a part of the job, but should never be a deterrent to your success. In this blog, we'll discuss some practical strategies you can use to overcome objections in sales conversations.

In today’s competitive market, it’s important to make decisions based on facts, not just opinions. But with so many sources and research, it can be tough to find the right data points. To make it easier for you, we’ve collected a range of powerful data points into this one simple blog.

In the opening words of his TED talk, American business magnate Bill Gates declared “Everyone needs a coach.” From professional athletes to CEOs, Bill highlighted the fact that the single common attribute among all high-performing individuals was the fact that they have a coach. Why should sales managers and sales reps be any different?

Did you know that 53% of B2B companies spend over half of their annual marketing budget on lead generation? Did you also know that 79% of all marketing leads never convert into sales? Lack of lead response management is the main cause.

What is the point of spending more than half of your budget on generating leads if you ignore most of them? 

In this age of digital communication and instant response time expectations, every sales team needs good technology to back them up. Many types of lead management software can help sales teams nurture leads through the sales cycle, including content management systems, customer relationship management software, and call response software.