Businesses in the US spent $4.6B on generating leads in 2021; it’s a top priority for marketing and sales leaders. 

This begs the question: if these leads are so valuable, why does it take the average company 47 hours to respond to a lead?

Sales coaching can be a transformational strategy for your sales organization. Coaching instills your team with a mentality of constant improvement in a supportive environment.

Just as importantly, it also helps ensure every prospect has a great experience, and every customer is set up for success.

The legendary football coach Vince Lombardi once said, "Perfection is not attainable, but if we chase perfection, we can catch excellence." As we start a new year, many of us are taking time to reflect on the crucial lessons we learned in 2022 and set goals for 2023. If you're in sales, chances are one of your goals is improved performance. As Mr. Lombardi stressed, excellence should always be one of those goals. 

Here at Calldrip, we talk a great deal about how conversational sales enablement plays a huge role in the outcome of your sale, but there’s another element that’s just as vital to your ultimate success: how you treat your customers. Customers are searching for genuine conversations and personalized experiences as they work to solve their problems. Authenticity and a listening ear are just as crucial as the information you have to share.

The world of business is competitive, and in today's economy, it's more important than ever to be quick on your feet. One key area where speed can make a huge difference is in responding to leads.

American companies spend billions of dollars on online advertising via social media and search engines. One of the most popular ad platforms is Google. The average company will spend $9,000 - $30,000 per month on Google Ads alone! So if you’re investing capital in generating leads via Google advertising, it’s important to invest in connecting with and converting those leads, too. Wondering how to follow up with Google Ads leads? You’re in the right place.

Quick question: If you had the opportunity to promote one salesperson on your team, how would you choose the person? You'd base it on their sales performance, right? What if you weren't tracking individual sales per employee? How would you know who performs best?

How often have you asked a lead, "How did you hear about our company?" Thousands, right? And how many times have you gotten helpful answers? Chances are, not quite as often.This is one of the most important (and often forgotten) questions to ask during that first interaction with a prospective customer. And even when you do remember to ask, expecting a lead to tell you where they heard about your company accurately can be problematic. In either case, it is difficult to know what marketing or advertising campaigns are working and which are not. So instead, you're throwing your budget at a wall hoping something sticks.

Social media can build community, enable connections with lead and prospects, and promote your business. One of the most effective strategies for advancing your business is leveraging social media platforms like Facebook and Instagram. 

Do you know one of the simplest ways your sales team can have a competitive advantage over your competitors? By prioritizing  using lead source attribution. Ruler Analytics reports that 53.3% of sales leaders do not understand marketing attribution. Also, 62% admit that they don't attribute revenue to inbound calls. While attribution is one of the trickiest challenges to solve in this digital age, not proactively addressing it can be a costly problem. On the flip side, accurate and efficient attribution presents a huge opportunity for sales teams. So how can you do it? One way is with inbound call tracking software and text messaging call tracking. It can give you that important competitive edge.