2025 Lead Response Playbook: 6 Steps to Close More Deals
Most sales teams respond to leads within 1-5 hours. That sounds reasonable—until you realize the prospect already chose a competitor who answered in under 5 minutes.
The stakes are measurable. Studies show that 78% of customers buy from the first responder. Wait just 30 minutes and you're 21 times less likely to qualify that lead. The average cost to acquire a lead is $198, and slow response turns that investment into wasted spend.