If your sales team makes a sale without knowing how the customer heard about your product, does it really matter? Yes, it matters. You've lost an invaluable chance to learn critical information that could help your team immensely.

Forrester reports that 82% of marketers think that data from their inbound sales calls show "costly blind spots" in their sales process. Yet 60% say their companies don't track the data they need to convert prospects and customers. Analyzing call data is much easier with the help of call tracking. 

In today's fast-paced digital landscape, understanding your customer is more crucial than ever. Brands can no longer rely on surface-level analytics. If your business still operates under the impression that traditional metrics can provide all the insights you need, it might be time for a wake-up call—literally. Welcome to the world of inbound call tracking.

We've mentioned these stats in other blogs, but they bear repeating. Nearly 80% of American consumers say that friendly service, speed, knowledgeable help, and convenience are the most important elements of a positive customer experience. Yet, even if your customers love your company or product, 59% say they will walk away after several bad experiences, 17% after just one bad experience. So the stakes are high for every business relying on a sales team to keep clients happy and revenue strong. 

As a modern sales leader, chances are you’ve heard the term “sales enablement.” Sales enablement is a strategy all about empowering your sales team with the right resources and processes to be successful. 

Sales success these days is more than just “dialing for dollars.” Today, sales leaders need to be adept at building connections, collaborating with other team members, improving systems and processes, and always adding value. The best strategy to get you there? Sales enablement. 

In today's competitive business landscape, achieving and sustaining high sales performance is more crucial than ever. Two pivotal strategies that stand at the forefront of this quest are sales enablement and sales coaching. 

Better lead qualification. Faster sales velocity. Improved relationships. These are just a few of the benefits of lead management.

In a business world dominated by Artificial Intelligence (AI) and machine learning technology, it can be easy to forget one simple and incontrovertible truth. People want to buy from people. Customers want to build a solid business relationship with a salesperson to be comfortable with their investment. 

The COVID-19 pandemic accelerated almost every B2C industry's use of digital solutions. The automotive industry was no exception. Online car shopping is now a prominent and accepted way to buy a car. The value, convenience, and safety offered by online platforms have forever changed the car-buying experience. 

Before the advent of sales automation, sales teams relied on manual processes and a more traditional approach. Sales representatives had to research and source leads using printed business and association directories, attend trade shows, make cold phone or in-person calls, or purchase lead lists. The sales process was time-consuming, offered limited targeting options, and often resulted in lower lead quality.