Artificial intelligence (AI) is revolutionizing sales—but not in the way you might think.

After nearly two decades of traveling internationally for work, I’ve seen first-hand how the sales landscape has evolved. But one thing remains constant: the best sales teams prioritize customer success as much as their own.

The future is now—or at least, it’s coming at us faster than a sales manager when you miss your quota. As we move into 2025, sales technology is evolving at breaking speed, and if you’re not keeping up, you might find yourself left behind, still using sticky notes and hoping for the best.

You don’t have to be a tech guru to take advantage of these changes. Here are the top trends that will define the future of sales technology and how they’ll change the way businesses interact with our customers.

If you’re in sales, you’ve heard the phrase: "The fortune is in the follow-up." But here’s the reality—most sales reps aren’t following up. In fact, research shows that 80% of sales are closed after the fifth contact, yet the overwhelming majority of salespeople give up after just one follow-up.

Basic call tracking methods have become obsolete; simply identifying callers and logging call durations no longer provides the comprehensive insights needed to optimize customer interactions and drive sales. The integration of artificial intelligence (AI) and advanced technologies is revolutionizing call tracking, enabling detailed analyses of conversations and customer behaviors that were previously unattainable.

As a tech enthusiast and someone passionate about enhancing customer experiences, I've been thinking a lot about how artificial intelligence (AI) is changing the sales world. While AI offers some amazing tools and capabilities, I firmly believe that the human element in sales remains irreplaceable. We shouldn't let AI run the show entirely; instead, we should use it to make our sales process even better.

I remember when call tracking was just plain vanilla, conventional, and well, a bit uninspiring. But fast forward to today and I'm blown away by how it's evolved. Now, Artificial Intelligence (AI), Customer Data Platforms (CDPs), and improved call tracking techniques are merging to create those unforgettable 'Wow' moments that make customers, like you and me, feel incredibly special. Matching the right sales consultant makes the customer feel connected, and let’s face it more likely to spend money because of these feelings and connections.

After nearly a decade of attending the NADA Show, this year’s event in Las Vegas has reaffirmed its status not just as an annual gathering but as a crucial gauge of innovation within the automotive industry. As an exhibitor, each show serves as a reminder of the industry’s dynamic and challenging nature.

If you have followed my articles, you know that I am a huge fan of technology, when used correctly. I try to avoid pushing Calldrip in my articles as much as possible. However, sometimes there is no way around sharing the features that the incredible team at Calldrip has created.

In the quickly moving world of sales, technology can supercharge your sales and set you apart from your competitors. The adage, "If you're not first, you're last," resonates, especially when responding to digital leads and closing sales. Today, you’ll learn how cutting-edge technologies are assisting in the sales process, emphasizing rapid lead response, AI-driven insights, and SMS for consistent engagement.