I remember when call tracking was just plain vanilla, conventional, and well, a bit uninspiring. But fast forward to today and I'm blown away by how it's evolved. Now, Artificial Intelligence (AI), Customer Data Platforms (CDPs), and improved call tracking techniques are merging to create those unforgettable 'Wow' moments that make customers, like you and me, feel incredibly special. Matching the right sales consultant makes the customer feel connected, and let’s face it more likely to spend money because of these feelings and connections.

The automotive industry is rapidly changing. One of the key drivers of this change?  Artificial intelligence (AI) and automation. We’re seeing AI and sales automations being used to improve everything from manufacturing to sales and marketing. However, I’m noticing a pattern: these technologies are having a negative impact on our industry, and are not being used correctly.

We’re so proud to share that Calldrip was awarded the winner of the AWA Award for the Sales Process category! The AWA Awards are one of the leading honors in the automotive space. Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing, created the AWA Awards in 2008 to recognize the best vendors in automotive digital marketing. 

This year, for all the changes, brought incredible growth to Calldrip. Not only have new members joined the team, but we’ve also won the AWA award, and launched an international initiative.

Are qualified leads visiting your website but leaving without connecting with your sales team? Are they watching your videos, reading your product information, and maybe visiting your social media channels, but not engaging through your chat function or sending a contact form? Are you struggling to convert from a digital interaction to a personal connection?  They’re interested in your offering, but what’s the missing element that will encourage your leads to engage?