The most pivotal analogy I’ve come across about lead response compares a lead to a freshly captured fish. That's why it pays to be as quick with your catch as it does to be quick with leads. 

Now, stay with me here.

Negotiation is a part of life. This method of discussion can help accomplish personal and professional goals set for yourself. You can negotiate a job offer to achieve a higher salary, a promotion for advancement within your organization, or a better vehicle price at the dealership.

What salesperson works 24/7 without taking breaks or getting paid commission? Your website! This fully self-service, consistent, helpful hub for everything about your business is perhaps your strongest marketing and sales asset. 

But is it reaching its full potential? Is your website optimized to generate leads all day, every day? Does it help your marketing team qualify leads? Does it help your sales representatives close more deals?

If not, you may be leaving valuable money on the table. 

In this article, you’ll learn best practices to optimize your site for lead generations and ensure effective on-site engagement.

What a change a year makes!  In 2020, businesses shutdown in response to Covid-19.  Most businesses adapted with strategies learned in prior recessions, cutting costs and laying off employees to preserve cash.

A year later consumer demand has snapped back, complicated with unanticipated supply chain issues and many businesses are struggling to adapt.

In the old days, voicemail was the only way for the party receiving the call to know who it came from. These days, an unanswered call gets followed by a text message, asking for a call back.

Buyers are inherently skeptical — anyone who has been in sales for any length of time surely knows this. And indeed, buyers should be skeptical. They are responsible for protecting the interests of the company they work for, and you, the sales representative, are an unknown quantity. Here are actions a salesperson can take to overcome skepticism, to win buyers over as quickly as possible.

Let’s begin with a simple, yet profound, question. How much time and effort, if any, do you put into following up with leads when they come in?

Staying motivated in sales isn't easy. In this post, you'll learn 10 great ways to stay motivated as a salesperson.

Sales leaders often fall into the all-to-common trap of neglecting sales leads. Often unintentionally, sales professionals have the habit of focusing all their attention on larger or later stage deals. While not an inherently bad thing, this greater-focus usually comes at the expense of new leads, or leads just beginning to move through the sales cycle. By neglecting these “fresh” leads, your not only hurting your long-term pipeline, but you could also be hurting your company’s image. Even the best sales teams often make mistakes when it comes to properly handling leads. Regardless of industry, if your team is guilty of any of these simple mistakes, a loss of revenue can occur. Here are the 3 common mistakes your company could be making: