Your phone dings to tell you a text has arrived. On an average day, how long does it take for you to look at it? For 90% of us, it is less than three minutes. Compare that to the fact that we open only 23% of our emails during the first hour of delivery. After 24 hours, the chances of opening an email drop below 1%.
Pam is a marketing and communications professional with twenty years of experience in content creation, copywriting, creative brand strategy, and brand messaging.
We've mentioned these stats in other blogs, but they bear repeating. Nearly 80% of American consumers say that friendly service, speed, knowledgeable help, and convenience are the most important elements of a positive customer experience. Yet, even if your customers love your company or product, 59% say they will walk away after several bad experiences, 17% after just one bad experience. So the stakes are high for every business relying on a sales team to keep clients happy and revenue strong.
How are you currently communicating with leads, building your customer base or enhancing customer loyalty? If you’re like most businesses, email is an important part of your conversational strategy. But have you thought about using Short Message Services (SMS) or business text messaging? You should!
Your marketing team works hard to attract prospects from various digital channels (such as search engines, social media, and ads) and drive them to your website to see what you have to offer. Your web developer also works hard to optimize your website so that visitors are intrigued about your product and fill out a form for more information. Then, it's your sales team's turn. Are they ready?
Lead generation is a fundamental part of business success. And successful lead generation is all about being able to convert those leads to customers. To do that well, studies show that you need to respond to inbound leads quickly - within 5 minutes - and create a positive customer experience. An inbound lead call response tool can help you achieve both, and make it easier to convert those leads to paying customers!
Time is money, especially for your sales team. The longer a salesperson waits to contact an interested lead, the less likely they will close the deal. Salespersons who contact potential customers within an hour of receiving a message were nearly seven times as likely to qualify the lead as those who waited to call after an hour. The optimal lead response time is five minutes or less.
Lead-to-call automation is one of the most important technologies in modern conversational sales. In the simplest terms, lead to call and lead-to-text automation is a process whereby a call is instantly and automatically made to leads as soon as they submit an inquiry. a relatively new approach that blends tried-and-true relationship-building techniques with technology to streamline the sales process.
Are qualified leads visiting your website but leaving without connecting with your sales team? Are they watching your videos, reading your product information, and maybe visiting your social media channels, but not engaging through your chat function or sending a contact form? Are you struggling to convert from a digital interaction to a personal connection? They’re interested in your offering, but what’s the missing element that will encourage your leads to engage?
Your business relies on the success of your sales team. They're out there hustling every day to win those sales. But most sales require multiple calls and messages before the close.
Your team is probably already tracking those outbound follow-up calls. But what about those unexpected incoming sales calls? Who handles those? How are they converting? Today’s top-performing sales teams need a process for tracking key metrics related to both outbound and inbound calls.