Sales technology can transform your business. Today, we’ll be looking at one that may be new to you: lead-to-call automation.

Businesses in the US spent $4.6B on generating leads in 2021; it’s a top priority for marketing and sales leaders. 

This begs the question: if these leads are so valuable, why does it take the average company 47 hours to respond to a lead?

Did you know that, on average, an inside sales team pays 40-90% less to acquire new customers than an outside sales team? Did you also know that 75% of buyers would rather not meet face-to-face with a salesperson?

The legendary football coach Vince Lombardi once said, "Perfection is not attainable, but if we chase perfection, we can catch excellence." As we start a new year, many of us are taking time to reflect on the crucial lessons we learned in 2022 and set goals for 2023. If you're in sales, chances are one of your goals is improved performance. As Mr. Lombardi stressed, excellence should always be one of those goals. 

Get ready for the 2023 NADA Show, the auto industry event of the year! From January 26-29, 2023, some of the best automotive industry professionals will come together in Dallas, TX for the conference of the year.

Our average attention span has declined in the last twenty years, from 12 seconds in 2000 to 8 seconds in 2022, thanks in part to technology. Of course, we can lament the loss of our attention as humans, but as sales professionals using tech to build a business, we better get on board. 

Quick question: If you had the opportunity to promote one salesperson on your team, how would you choose the person? You'd base it on their sales performance, right? What if you weren't tracking individual sales per employee? How would you know who performs best?

How often have you asked a lead, "How did you hear about our company?" Thousands, right? And how many times have you gotten helpful answers? Chances are, not quite as often.This is one of the most important (and often forgotten) questions to ask during that first interaction with a prospective customer. And even when you do remember to ask, expecting a lead to tell you where they heard about your company accurately can be problematic. In either case, it is difficult to know what marketing or advertising campaigns are working and which are not. So instead, you're throwing your budget at a wall hoping something sticks.

Social media can build community, enable connections with lead and prospects, and promote your business. One of the most effective strategies for advancing your business is leveraging social media platforms like Facebook and Instagram. 

Do you know one of the simplest ways your sales team can have a competitive advantage over your competitors? By prioritizing  using lead source attribution. Ruler Analytics reports that 53.3% of sales leaders do not understand marketing attribution. Also, 62% admit that they don't attribute revenue to inbound calls. While attribution is one of the trickiest challenges to solve in this digital age, not proactively addressing it can be a costly problem. On the flip side, accurate and efficient attribution presents a huge opportunity for sales teams. So how can you do it? One way is with inbound call tracking software and text messaging call tracking. It can give you that important competitive edge.