5 Use Cases for Automotive Text Messaging
Would you believe me if I told you that one of themost powerful ways to market your dealership is...
Your phone dings to tell you a text has arrived. On an average day, how long does it take for you to look at it? For 90% of us, it is less than three minutes. Compare that to the fact that we open only 23% of our emails during the first hour of delivery. After 24 hours, the chances of opening an email drop below 1%.
Texting is the way we communicate most often these days. And those conversations are not just personal. Smart sales managers know that text messaging is conducive to a successful sales team. 80% of Americans say speed, convenience, knowledgeable help, and friendly service are essential to a positive customer experience. In marketing and sales, it's necessary to be present where your leads are - and your leads are texting.
In other words, text messaging is critical to the success of any high-performing sales team. But the real-time aspect of texting can also be challenging to manage for a busy sales team. It can be cumbersome to nurture dozens or even hundreds of leads with an instant communication channel like texting. Your team needs business text messaging automation to streamline your process and ensure customer satisfaction.
Text message automation is the process of automatically sending individual text messages to the right lead, at the right time, from the right person, and with the right message. This results in a streamlined sales process and increased conversion rates.
Let's look at a typical automated text exchange at the beginning of the sales journey:
There is no delay for the customer and no disconnect with how they want to communicate. That is the greatness of text message automation. You are meeting the customer almost instantly right where they are, delivering a convenient and exceptional customer experience along the way.
Text message automation will benefit your customers, but how can it help your business? Let's look at five ways.
There are times when manual texting is necessary. Your sales team shouldn’t be afraid to send a unique and personalized text to leads following up on a conversation or asking a specific question. Those individual one-on-one conversations are still important for building that human connection.
Both automated and live text messages have a place in your sales process. Automated texts are great for the more routine tasks like initial inquiry responses, appointment confirmations, review solicitations, or thank you notes. It is possible to leverage the best of both worlds with text message automation.
You may be asking yourself, “What about phone calls?” Good question. Some leads may prefer phone calls to texts, and there are certain times in the sales process when phone calls are necessary. Successful sales teams strive to make the customer experience as fast, personalized, and convenient as possible. So, phone calls are still important.
It's possible to do it all when your text message automation software is just one part of a comprehensive automated lead follow-up system. With this kind of solution, the beginning of the customer journey would look like this:
That’s exactly how Calldrip Respond works.
If you are interested in leveling up your sales team’s capabilities and streamlining your sales process, text message automation is critical to your success.
With Respond, your sales team will enhance customer service and drive more sales by meeting your leads where they are and responding to them in the manner your customer chooses. Your competitors will not be able to match that service or that convenience.
If you'd like to see how automated text messaging works - CLICK HERE
Pam is a marketing and communications professional with twenty years of experience in content creation, copywriting, creative brand strategy, and brand messaging.