A Complete Guide to Text Message Automation
Your phone dings to tell you a text has arrived. On an average day, how long does it take for you...
How are you currently communicating with leads, building your customer base or enhancing customer loyalty? If you’re like most businesses, email is an important part of your conversational strategy. But have you thought about using Short Message Services (SMS) or business text messaging? You should!
When it comes to texting versus email response rates, consumers are 4x more likely to reply to a marketing text than a marketing email. In fact, nearly 100% of text messages are opened, in contrast only 20% of emails are read. Business text marketing has huge potential for most companies. And now there are automation options that make the strategy simple and easy.
In this article, you'll get answers to questions like:
Business text messaging is a sales and marketing strategy of communicating with prospects or customers via SMS text. Some retailers and other B2C businesses learned this lesson early. Retailers who embrace promotional SMS programs typically see a 23.3% conversion rate. The real estate industry is the reported top industry using business text messaging.
B2B companies have also embraced business text messaging as a sales and marketing tool. Use increased by 197% between 2015 and 2017. 80% of professionals use text messaging for expressly business purposes. No matter the industry, 48.7 million marketers deployed business text messaging services in 2020, making it one of the most rapidly growing marketing channels.
Those data points - plus qualitative insights we've gained from working with customers - prove that texting leads is a key strategy for sales success in the modern sales environment.
There are three ways to implement a business text service:
Your sales and marketing goals should help you decide which system to use. Automated texts are great for quick follow-ups, like responding to an inquiry, confirming an appointment, asking for a review, or sending a thank you note. Personalized manual texts are great for live sales and service conversations.
If you are contemplating a new business text messaging strategy, you can choose between an automated business texting service like Calldrip or find a manual system.
We love to remind our clients that time is money, especially for your sales team. The longer your sales team waits to contact an interested lead, the less likely they will close the deal. Business text messaging is especially useful for rapid lead response.
If your team texts potential customers within an hour of receiving an inquiry they are seven times more likely to qualify the lead than if they waited to text after an hour. The optimal lead response time is five minutes or less. That's important because it is also true that 60% of the population opens their texts within five minutes. If you want to be faster when responding to leads, business text messaging is imperative.
Your team can also use business text messaging to establish a personal connection with each lead. This is crucial to success. Why? Because 82% of American consumers feel like they don’t get enough human interaction in their customer experiences and want more. About 35% of consumers said they would be willing to pay more for some sort of human interaction. That’s a very important detail that all sales teams need to build into their sales process.
However, customers are also mindful of their time, so efficiency in a sales transaction is also critical. Automatic text messages put the prospect in charge of their own self-service opportunities like booking appointments and support conversations. They can schedule and confirm meetings, work out logistics like directions, follow up with customized thank you's after meetings or purchases, and collect feedback and those important testimonials and reviews.
Each of these highly personalized communications builds credibility and trust in your team.
Still not convinced you need business text messaging? Here are three important benefits to consider.
Artificial Intelligence can absolutely be used to improve your company's text messaging strategy. There are a plethora of benefits to AI - improved efficiency, deeper insights, easier automations - and business text messaging is one area where we expect to see major changes.
That said, we believe AI technology can never replace the power of a real, human connection. From our perspective as experts in the sales space, we see AI as a tool to support human connection. After all, people (still) buy from people, especially when making complex decisions. Do you really want to trust all of your sales conversations to a bot? No, of course not!
Our business text messaging solution, Respond, instantly connects your sales team with leads, prospects, and customers via text, and converts that conversation to a phone call. That way, you're able to strike up a conversation quickly and conveniently. Want to see it in action? Try it for yourself today!
We have a business texting service that offers your sales team lead-to-call and lead-to-text automation. Our proprietary software, Respond, can handle both automated and semi-automated business text messaging and phone conversations for any industry.
With Respond, you will have access to these crucial features:
If you want to level up your sales process, business text messaging can be the answer. You'll connect to customers quicker by meeting them where they are, on their cell phones. Contact us today to experience Calldrip's unique approach to sales with Respond, our business text messaging service.
Pam is a marketing and communications professional with twenty years of experience in content creation, copywriting, creative brand strategy, and brand messaging.