Companies spend billions of dollars every year on lead generation. However, despite the value businesses place on generating leads, only about half are actually responding to those leads. And even fewer are responding quickly. This is a mistake. Speed to lead can vastly improve your ability to connect with and convert leads to customers.

If you’re struggling to follow-up with leads quickly, a rapid lead response strategy might be right for you.

Time is money, especially for your sales team. The longer a salesperson waits to contact an interested lead, the less likely they will close the deal. Salespersons who contact potential customers within an hour of receiving a message were nearly seven times as likely to qualify the lead as those who waited to call after an hour. The optimal lead response time is five minutes or less. 

Lead-to-call automation is one of the most important technologies in modern conversational sales. In the simplest terms, lead to call and lead-to-text automation is a process whereby a call is instantly and automatically made to leads as soon as they submit an inquiry.   a relatively new approach that blends tried-and-true relationship-building techniques with technology to streamline the sales process.