A recent Harvard Business Review article reported that while lagging behind other business functions incorporating digital technology, "Sales is primed to quickly become a leading adopter of generative AI… AI-powered systems are on the way to becoming every salesperson's (and every sales manager's) indispensable digital assistant."
More impatient, more demanding, and more informed.
With attributes like that, it can seem impossible to please today’s consumers let alone increase your sales.
This post is brought to you by a guest contributor Susan Gaytan, Director of Dealer Engagement and Training with Alan Ram's Proactive Training Solutions. Susan brings over twenty years of automotive experience and dealership management expertise. She is responsible for integrating training solutions and helping dealerships maximize the effectiveness of training. You can learn more about Alan Ram's Proactive Training Solutions here.
Sherlock Holmes once said, "It is a capital mistake to theorize before one has data." While he may be a fictional detective, he is absolutely correct. He is essentially saying that theories without facts to back them up are just assumptions. This can be dangerous in sales. With millions of dollars in both expenses and revenues at stake, launching any sales initiative by merely assuming you understand your target customer and their wants, needs, and pain points is risky.
Did you know that your online reputation can affect your bottom line? It’s true. Online reviews are essential to every modern sales process. According to recent survey statistics, 95% of consumers read reviews before they buy a product. This is true for all kinds of products.92.4% of survey respondents say reading a trusted review makes them more likely to buy a B2B product. In this article, we’ll offer six best practices for improving your online reviews.
If you have followed my articles, you know that I am a huge fan of technology, when used correctly. I try to avoid pushing Calldrip in my articles as much as possible. However, sometimes there is no way around sharing the features that the incredible team at Calldrip has created.
Would you believe me if I told you that one of themost powerful ways to market your dealership is through automotive text messaging? It’s true! If you want your valuable information to not only be seen, but be seen in a timely manner, then start texting leads.
An astounding 98% of text messages are opened, where only a mere 20% of emails are read. On average it only takes 90 seconds for a mobile phone user to respond to a text message, creating a higher probability that customers can be reached in real-time.
While sales may not be the occupation we all dream about as kids, it can be a very fulfilling occupation for those who master sales fundamentals. In sales, understanding the core principles opens doors to endless possibilities and remarkable achievements. As a salesperson, you get the opportunity to impact what you earn directly through commission, build quality relationships with others in your industry, and experience thrills as you convert big deals. If you are a sales leader, you can ensure your team is set up for success through teaching sales fundamentals through the practice of sales enablement.
In the quickly moving world of sales, technology can supercharge your sales and set you apart from your competitors. The adage, "If you're not first, you're last," resonates, especially when responding to digital leads and closing sales. Today, you’ll learn how cutting-edge technologies are assisting in the sales process, emphasizing rapid lead response, AI-driven insights, and SMS for consistent engagement.