In today’s convenience-focused world, it doesn’t get much better than texting. Nearly everyone has a cell phone; I'll bet your smartphone is within arms reach right now. And unlike an email inbox, which is likely filled with dozens of long, unopened emails, text messages are nearly always opened and read. In fact, according to reports from Mobile Marketing Watch, emails have a mere 22% open rate whereas text messages have an off-the-charts open rate of 98%. According to another study, an astounding 90% of all text messages are read within 3 minutes of being received. If you're not texting leads, you're likely missing out on sales opportunities.

How are you currently communicating with leads, building your customer base or enhancing customer loyalty? If you’re like most businesses, email is an important part of your conversational strategy. But have you thought about using Short Message Services (SMS) or business text messaging? You should! 

Communication preferences are as unique and varied as leads themselves. That’s why it’s important to use multiple communication channels as you guide each lead through your sales funnel. However, there tends to be one favored mode of contact across the board: texting. In fact, 90% of people prefer to receive text ads over direct calls or emails.  But how can your business get started with text messaging? The answer is simple: automated text messaging. 

If your business is going to be competitive in such a fast-paced and highly connected professional environment, automated texting is essential

In this blog, you’ll learn how automatic text messages can supercharge your rapid lead response.

In the modern sales environment, leveraging AI tools can be incredibly beneficial. Yet no matter how powerful technology becomes, there is still a place for real human connection in sales. In this blog, we’re going to explore a few tips for how you can be successful in an AI powered sales world.

I remember when call tracking was just plain vanilla, conventional, and well, a bit uninspiring. But fast forward to today and I'm blown away by how it's evolved. Now, Artificial Intelligence (AI), Customer Data Platforms (CDPs), and improved call tracking techniques are merging to create those unforgettable 'Wow' moments that make customers, like you and me, feel incredibly special. Matching the right sales consultant makes the customer feel connected, and let’s face it more likely to spend money because of these feelings and connections.

The automotive industry is rapidly changing. One of the key drivers of this change?  Artificial intelligence (AI) and automation. We’re seeing AI and sales automations being used to improve everything from manufacturing to sales and marketing. However, I’m noticing a pattern: these technologies are having a negative impact on our industry, and are not being used correctly.

As long as your sales team has a phone and a computer, they can do their job almost anywhere. But, unfortunately, as many sales teams move to a remote working environment, an important part of a salesperson's job is forgotten by some companies: call coaching.

The2021 State of Sales Coaching Report asked 2,000 sales professionals about their recent experience with sales call coaching. Twenty three percent of sales reps said they received less coaching since beginning to work remotely, 16% said they received much less coaching, and 7% said they received no coaching at all. 

If your sales team makes a sale without knowing how the customer heard about your product, does it really matter? Yes, it matters. You've lost an invaluable chance to learn critical information that could help your team immensely. Forrester reports that 82% of marketers think that data from their inbound sales calls show "costly blind spots" in their sales process. Yet 60% say their companies don't track the data they need to convert prospects and customers. Monitoring data is much easier with the help of call tracking software. 

Does your team listen back to recordings of sales and customer service calls to identify opportunities for improvement? If so, you’ve already taken the first step to call monitoring. There are a plethora of benefits of call monitoring to your sales, from quality control to coaching. (More on this later.) However, the unfortunate reality is that manually monitoring calls is extremely time-consuming. That’s where call monitoring software can help. 

Mortgage lending is a fast-paced, competitive industry. For mortgage lenders to thrive in this type of sales environment, they need an edge. An automated lead follow-up system can be that edge.