As a modern sales leader, chances are you’ve heard the term “sales enablement.” Sales enablement is a strategy all about empowering your sales team with the right resources and processes to be successful. 

Research shows that consumers expect websites and apps to be eye-catching, cool to experience, and user-friendly, but they are unlikely to take note of any of those things unless they malfunction. These tech innovations aren’t meaningful to consumers if other more important customer service details like speed, convenience, and the right product information at the right time are not evident.

Would you believe me if I told you that one of themost powerful ways to market your dealership is through automotive text messaging? It’s true! If you want your valuable information to not only be seen, but be seen in a timely manner, then send out a text. An astounding 98% of text messages are opened, where only a mere 20% of emails are read. On average it only takes 90 seconds for a mobile phone user to respond to a text message, creating a higher probability that customers can be reached in real-time.

Established as the conversational sales enablement market leader in the USA, Calldrip has been available in the UK and Europe for some time. Success in Europe only truly emerged after their partnership with DCDW who together have delivered phenomenal success to OEM and dealer groups alike.

Communication preferences are as unique and varied as leads themselves. That’s why it’s important to use multiple communication channels as you guide each lead through your sales funnel. However, there tends to be one favored mode of contact across the board: texting. In fact, 90% of people prefer to receive text ads over direct calls or emails.  

Sales coaching is one of the best kept secrets in high-performing sales. We know this from personal experience with our award-winning sales coaching software. But don’t just take our word for it! Here are sales coaching statistics that clearly demonstrate the value.

Your phone dings to tell you a text has arrived. On an average day, how long does it take for you to look at it? For 90% of us, it is less than three minutes. Compare that to the fact that we open only 23% of our emails during the first hour of delivery. After 24 hours, the chances of opening an email drop below 1%. 

Today’s buyers - like today’s sellers - almost always have their phone nearby. As a modern salesperson, it just makes sense to embrace a text-friendly conversational sales approach. 

We've mentioned these stats in other blogs, but they bear repeating. Nearly 80% of American consumers say that friendly service, speed, knowledgeable help, and convenience are the most important elements of a positive customer experience. Yet, even if your customers love your company or product, 59% say they will walk away after several bad experiences, 17% after just one bad experience. So the stakes are high for every business relying on a sales team to keep clients happy and revenue strong. 

Companies spend billions of dollars every year on lead generation. However, despite the value businesses place on generating leads, only about half are actually responding to those leads. And even fewer are responding quickly. If you’re struggling to follow-up with leads quickly, a rapid lead response strategy might be right for you.