Real Results from Calldrip Text Campaigns

Text messaging achieves a 98% open rate with 90% of messages read within three minutes. That's not theory; that's what Calldrip's Broadcast feature is delivering for automotive dealerships and businesses across the country.

Since launching Broadcast, we've seen customers move beyond manual outreach methods such as tedious one-by-one phone calls, individual text messages, and emails that go unopened. Broadcast transforms what used to take days or weeks of manual effort into automated, personalized campaigns that drive immediate appointments and revenue. Here's what's actually working in the field.

Case Study 1: Multi-Location Dealer Group Generates 440 Opportunities

A multi-location automotive group with several brand franchises ran multiple Broadcast campaigns across their network, targeting specific customer segments with personalized offers. The numbers tell the story:

Combined Campaign Results:

• 7,046 total leads contacted
• 879 conversations started (12% engagement rate)
• 440 qualified opportunities (50% of conversations)
• 30 appointments set (7% of opportunities) 

Their approach was surgical. Instead of blasting their entire database, they segmented customers by vehicle type and purchase date. At one location, they targeted recent truck and SUV buyers from 2019-2023 with trade-in offers. The personalized message referenced the customer's specific vehicle and offered 0% financing with potential payment reduction.

The virtual assistant integration proved critical. When customers responded with questions, the AI handled initial qualification before routing hot leads to the sales team.

Case Study 2: 159 Appointments from Holiday Campaign

One automotive group ran a Labor Day promotion that demonstrated Broadcast's power during key sales events:

Labor Day Campaign:

• 10,087 customers contacted
• 1,132 conversations (11% engagement)
• 410 opportunities (36% of conversations)
• 155 appointments (38% of opportunities)

The campaign targeted their customer database with a time-sensitive holiday offer. By leveraging a major sales event and creating urgency around the long weekend, they generated over 1,100 conversations and converted more than a third of engaged prospects into qualified opportunities.

Case Study 3: Reactivating Non-Responsive Leads

Another auto dealership tackled a different challenge: shoppers who had submitted Kelley Blue Book instant cash offers but never responded to initial outreach. This targeted reactivation campaign proved that Broadcast excels at re-engaging cold prospects:

KBB Reactivation Campaign:

• 452 leads contacted
• 58 conversations (13% engagement)
• 21 opportunities (36% of conversations)
• 4 appointments (19% of opportunities)

These weren't warm leads; they were prospects who had actively ignored previous contact attempts. Yet a single well-timed Broadcast message generated engagement from 13% of them, proving that the right channel matters as much as the right message.

Case Study 4: Aesthetics Academy Recovers Dormant Leads

An aesthetics training academy faced a common challenge: 289 leads accumulated over several months with no follow-up. The team had been manually calling and texting prospective students one by one, a process that was overwhelming and ineffective.

Re-Engagement Campaign:

• 289 dormant leads contacted
• 38 conversations started (13% engagement rate)
• 21 qualified opportunities identified (55% of conversations)
• 11 consultations scheduled (52% of opportunities)

The academy sent one Broadcast message to their entire backlog of leads, with the virtual assistant trained to schedule information sessions or phone consultations with prospective students. By timing the message for 6 PM, when engagement rates peak between 5-7 PM, and letting the AI handle responses, they transformed weeks of manual outreach into immediate results.

The virtual assistant booked 7 appointments the night the message was sent out and continued following up with leads who didn't respond initially, generating an additional 4 appointments over the next few days without any manual intervention from the academy staff.

Case Study 5: 64% Conversation Rate Drives 95 Appointments

One dealership's Memorial Day campaign achieved the highest engagement rate we've seen:

Memorial Day Sale:

• 549 customers contacted
• 350 conversations (64% engagement rate)
• 247 qualified opportunities (71% of conversations)
• 95 appointments set (38% of opportunities)

What made this campaign different? The message was simple, direct, and time-sensitive. It asked one clear question: "Are you still in the market for a new vehicle?" The virtual assistant handled responses immediately, qualifying interest and scheduling appointments without manual intervention.

What These Results Reveal

Four patterns emerge from successful Broadcast campaigns:

Segmentation Matters

The highest-performing campaigns targeted specific customer groups such as recent buyers of particular models, customers with trade-in equity, or prospects who engaged with previous offers. Generic blasts to entire databases underperformed by significant margins.

Virtual Assistant Integration Is Essential

Campaigns paired with Calldrip's virtual assistants consistently generated more appointments. The AI handled initial questions, qualified interest level, and scheduled appointments 24/7. This immediate response maintained momentum from the initial text message.

Personalization Drives Engagement

Messages that referenced the customer's name, specific vehicle, or previous purchase history generated substantially higher response rates than generic promotional texts. The difference between "Hi [First Name], we can get you into a new Ram 1500..." versus "Check out our sale this weekend" was measurable in conversion rates.

Timing Amplifies Results

Strategic timing matters. We identified the optimal message timing to be between 5-7 PM, hitting the sweet spot when people are checking their phones after work. This simple timing decision contributed to significant same-night appointments.

Beyond Appointments: The Full Picture

While appointments are the ultimate metric, Broadcast creates value at every stage:

Conversation Rates

Successful campaigns generate 10-20% conversation rates, meaning one in five recipients responds to your message. This engagement alone provides valuable market intelligence about customer interest and timing.

Opportunity Qualification

Of those who respond, 35-50% become qualified opportunities. The virtual assistant handles this qualification automatically, asking about trade-ins, financing needs, appointment availability, and timing before involving your sales team.

Appointment Conversion

The best campaigns convert 35-40% of qualified opportunities into scheduled appointments. That's substantially higher than traditional cold calling or email campaigns.

Lead Recovery

Broadcast excels at reactivating dormant leads. Across multiple industries, we've seen businesses successfully re-engage leads that had been sitting idle in their CRM for months. These leads aren't dead; they just haven't been reached effectively.

Getting Started with Broadcast

These results aren't exclusive to large dealer groups or specific industries. The same targeting and personalization capabilities work for automotive, healthcare, service businesses, and beyond.

Three steps to launch your first campaign:

1. Identify your audience. Start with your warmest prospects: recent customers, previous service clients, or leads who've engaged within the last 90 days.
2. Create your offer. Develop a specific, time-bound message that gives recipients a clear reason to respond. Reference their name, previous purchase, or specific interest when possible.
3. Activate virtual assistant support. Pair the campaign with a Calldrip virtual assistant to handle responses, qualify interest, and schedule appointments automatically.

The technology handles the heavy lifting: once you identify your recipients and target message, Calldrip sends the personalized text broadcast and manages everything that follows; virtual assistants handle response management, schedule appointments, and connect qualified leads directly to your sales team.

The case studies above aren't outliers, they're what happens when targeted messaging meets immediate response capability.

Ready to see what Broadcast can do for your business?  Schedule a meeting today!