How to Track Marketing Success with Call Tracking Software - Calldrip
We all know it – collecting consumer data is vital to any business who wants to optimize online...
Your sales team is killing it this month. They've received a record number of calls and are scrambling to follow up. You’re thrilled, but you're also wondering, what happened this month to generate all these calls?
You need call tracking software. Call tracking software attributes each phone call to the specific marketing channel that led your prospect to give you a call. That way, you can optimize your advertising and marketing strategies when you understand what drives people to contact you. In short, software for call tracking reveals which campaigns delivered your leads.
There are many options for you to consider when researching call tracking software. The best call tracking software will give you the benefits of visibility into your lead sources and analytics for marketing campaign ROI. It will also help you measure your team's sales performance and gather data regarding peak call hours to help you better utilize resources.
Take your killer month, for example. Say you spent $10,000 on digital advertising this month. Your call tracking software tells you that during the month, you received:
A simple ROI calculation would be to subtract your expenses from your revenue. So, if you made $100,000 on those 60 calls, your ROI is $90,000; $30,000 from retargeting, $15,000 from Facebook, and $45,000 from Google search.
Hopefully, you see the benefits of utilizing call tracking software to make these critical KPI calculations easier. Sales call tracking software gives you a clearer picture of which advertising channels and campaigns drive your sales.
Call tracking software matches each inbound phone call to its source.
If there is a phone number attached to your digital or offline advertisements, web URLs, and pay-per-click search campaigns, you can track which sources generate the most calls. This information is critical to many sales and marketing teams for managing time, money, and other resources. Call tracking software allows those teams to optimize the campaigns bringing in the most revenue.
Some of the best call tracking software like Calldrip also provide:
When evaluating the many choices for call tracking software, look for these five essential features.
Feature #1: Local Phone Numbers for Tracking
When a potential customer reviews a digital search ad or a local offline ad (such as a billboard), it’s beneficial for them to see a local phone number. That helps build trust! The phone number on that ad may be your office number in a different town or state, or a local number that looks familiar.
With phone call tracking software, purchasing unique local tracking numbers to attach to each online or offline advertising campaign is standard practice and will build trust among your potential lead list.
Feature #2: Text Capabilities
Just as prospects can call a tracking number on an ad, text tracking software can also do that with text-enabled phone numbers. Calldrip's numbers are all text-enabled and are sent to a separate and convenient inbox so your team can respond to those texts easily.
Given the value of business text messaging, this feature has the potential to not only provide visibility into your lead sources, but also boost sales!
Feature #3: Client Call Analytics
Call and text tracking software can greatly improve sales team performance if it features detailed analytics. These analytics should include real-time reporting on crucial details such as:
Data is the not-so-secret sauce that drives your marketing and sales teams to success. The more relevant data you collect and process, the more you'll succeed.
Feature #4: Routing Flexibility
The best call tracking software will go further than just tracking the source of your lead calls. It will also route those calls to the most appropriate salesperson on your team. Your phone call tracking software should be customizable to your sales team's strengths and processes.
With Calldrip, you can route both lead calls and texts to an individual salesperson or the whole team, whatever works for you to win that sale. Another option available with Calldrip is an auto-attendant answering system, so that every customers is created by a virtual receptionist and can choose where to route the call.
Feature #5: CRM Integration
Data is only good when it's accurate and available. The best phone call tracking software will attribute all client data collected to the correct lead record in your CRM system. As a result, your team will have complete transparency into the entirety of the sales relationship, from start to finish and on all channels and activities.
With Calldrip's sales call tracking software, your team can prioritize your calls using CRM data and make each call in the prospect's record. As a result, your sales team can quickly, easily, and efficiently work through their call queues while automatically tracking and logging the calls into your CRM system. No more manually logging calls, and no one will slip through the cracks and be lost to a competitor.
If your sales team has trouble collecting and converting leads, the time is now to invest in call tracking software. Calldrip's call and text tracking software will assist your marketing team in knowing what campaigns are working for your business and your sales team in following up on leads with intelligent data that drives sales.
Every day you wait to call, you leave money on the table. Contact us today for a demo.
Pam is a marketing and communications professional with twenty years of experience in content creation, copywriting, creative brand strategy, and brand messaging.