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Social media can build community, enable connections with lead and prospects, and promote your business. One of the most effective strategies for advancing your business is leveraging social media platforms like Facebook and Instagram.
Facebook can still be a powerful channel for businesses. According to Facebook, business decision-makers spend 74% more time on the platform than the average person. Your brand can meet prospective clients where they are by advertising on Facebook. This bears out with other statistics. The average conversion rate for Facebook ads is 9-10%.
Facebook ads can help your business build its lead database and drive sales with a straightforward frictionless process that most prospective customers love. However, as with any lead-building process, that lead has no value until you follow up.
Tracking and following up with Facebook leads is where the process can become challenging. Timing, channel choice, and personalization are all critical factors. In addition, it requires a customized follow-up strategy to gain an advantage over the competition.
So, what is a good follow-up strategy for Facebook leads? Let's discuss.
When you create your ad, you'll build a form for interested users to request more information. This form will pull personal information from the user's Facebook account to pre-populate the information fields. The user will confirm the information and submit the form with a few clicks.
When they submit the form, the user receives a thank you page with a link and a strong CTA to your website. It’s a fast and easy way for interested consumers to become prospective leads.
This next step is critical to converting those interested consumers into leads. You need to respond as quickly as possible.
A 1-minute response time can lead to 391% more conversions. Also, about 78% of customers buy from the first responder. So, it's essential to know when new leads come in through your Facebook ads. (Calldrip’s rapid lead response can help!)
Facebook ad manager will help you manage your leads by setting up permissions, notifications, and reminders via email to you or designated members of your team.
Before you publish any ad, set up a customized follow-up process that includes the following:
The process should also include what customer information to collect and record and how the process will be documented. Routinize as much of the process as possible so that no leads are left behind.
There are several ways to do this:
The most important thing is that your tracking system should be thorough, complete and accessible to your entire team.
Facebook will review your ad before it is published. This will take about 24 hours. It may also take a day or two for Facebook to optimize your ad for your target market. So keep a close watch on your metrics but give it time to net results.
Once your lead forms start hitting your inbox, the race is on. The quicker you respond, the better. Your team should be ready to go on the channel that’s the best fit for your team.
By tracking all communications your whole team can see your ad's results and work together to move the customer journey forward.
If this sounds time-consuming and laborious, it is! Fortunately, there are easier and more automated ways to follow up with Facebook leads, including Calldrip's lead response system.
Calldrip takes much of the manual tasks out of the picture. There is no need for CSV downloads, spreadsheet tracking, manual phone calls or emails, or CRM task tracking. Calldrip integrates with Facebook to enable rapid lead response.
When a lead submits a form, the software will instantly trigger a phone call and/or text message from your preferred sales team member within the time frame you set. That team member can access the customer's information and make the connection from their cell phone, no matter where they are. At the same time, Calldrip will load the lead's contact information to your CRM so your team can track the relationship in real-time. There is no need to check the Facebook ad manager or email notifications of new leads or manually call each lead.
Here's the bottom line. Your sales team can connect with each and every Facebook lead within 60 seconds, which almost guarantees a conversion. So if you invest in a Facebook or Instagram ad campaign, it makes sense to invest in an automated lead response system to maximize the results.
Tracking and following up on your marketing and ad campaigns are crucial to converting more leads. Calldrip's all-in-one sales enablement software makes it easy for you to spark the right conversation with your leads at exactly the right moment.
And, because Calldrip includes call tracking and review capture, your team will be armed to deliver an exceptional experience to every single lead and customer. At the same time, you will gain complete clarity into your entire funnel.
Want to know more? Contact us for a personal demo of our Calldrip lead response solution today.
Pam is a marketing and communications professional with twenty years of experience in content creation, copywriting, creative brand strategy, and brand messaging.
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