In a study, 61% of marketers state that generating high quality leads is problematic. There are many lead generation strategies, tricks, and tactics, but not all of them are effective.
As an entrepreneur you have undoubtedly invested a great deal of money, time, and sweat equity just to get your business off the ground. You have successfully survived the all-too-stressful startup phase, and now you are wondering what you need to do to take your company to the next level.
You’ve heard it time and time again. “No.” “We already use a similar product.” “Sorry, we’re not interested.” “Now is not a good time.” The bottom line is, rejection is painful no matter how long you’ve been in sales. It doesn’t matter how delicately (or indelicately) they put it, a no always means no. Or does it?
The fastest growing trend to impact the sales industry is the implementation of Artificial Intelligence (AI) and machine learning tools.
We’ve been talking a lot about transformational strategies lately. Another one is sales coaching.
What is Sales Coaching?
Sales coaching is the process of providing constructive feedback, training, and practice designed to improve sales performance. If sales is the engine that drives business, coaching is the tune-up.
Sales coaching helps instill a mentality of constant improvement in your team. Just as importantly, it also helps ensure every prospect has a great experience, and every customer is set up for success.
Everyone strives to be productive on a daily basis, at least to some degree, yet very few are actually doing it to their own satisfaction (or the satisfaction of others, such as their supervisors or spouse).
This post is brought to you by a guest contributor, Maggie Pugesek. Maggie is a Partner at C&M Coaching, she specializes in coaching for automotive dealerships. You can learn more about her company here.
It may be a bit of a mind bender, but consider this: our smartphones that we text, search, watch shows, and play games on are still actual…phones.
Business-to-business companies are always on the lookout for potential clients who can really benefit from what they have to offer. As a result, lead generation has proven to be one of the most difficult yet crucial pursuits of a B2B.
Generating high-quality leads is still a major challenge for marketers. The fact is, targeting the ideal person or company is more important to a B2B than getting a wildly high volume of ineffective prospects. Quality over quantity.
The most pivotal analogy I’ve come across about lead response compares a lead to a freshly captured fish. That's why it pays to be as quick with your catch as it does to be quick with leads.
Now, stay with me here.
