The $100 Million Lesson: Why AI is Succeeding in Sales (and What We Should Learn From It)
AI doesn’t succeed because it’s smarter than us—it succeeds because it does what we should have been doing all along.
In a recent milestone out of Portugal, an AI sales assistant in a real estate brokerage helped close over $100 million in transactions. Not because it’s flashy. Not because it’s futuristic. But because it followed a few simple, timeless principles that human salespeople often overlook.