Everyone strives to be productive on a daily basis, at least to some degree, yet very few are actually doing it to their own satisfaction (or the satisfaction of others, such as their supervisors or spouse).
Business-to-business companies are always on the lookout for potential clients who can really benefit from what they have to offer. As a result, lead generation has proven to be one of the most difficult yet crucial pursuits of a B2B. A lead generation study discovered that “Generating high quality leads is still the top issue for 59 percent of marketers.” The fact is, targeting the ideal person or company is more important to a B2B than getting a wildly high volume of ineffective prospects. Quality over quantity.
Negotiation is a part of life. This method of discussion can help accomplish personal and professional goals set for yourself. You can negotiate a job offer to achieve a higher salary, a promotion for advancement within your organization, or a better vehicle price at the dealership.
While the Merriam-Webster Dictionary indicates the definition of success to be “the fact of getting or achieving wealth, respect, or fame”, I believe the true definition of success is in the eye of the beholder.
Priorities, beliefs, values, and our own varied histories all color the unique meaning we associate with such a word. Consider the following:
Chances are, your business is spending thousands of dollars every year on advertising to attract and close prospects. Most businesses will include a phone number with at least some of those advertisements.
Sound familiar? If so, you’ve probably heard of call tracking and monitoring.
We all have them. Those tendencies that once started out small and innocent but have now slowly crept into our everyday routine creating, you guessed it, A BAD HABIT.
What happens when these poor practices are happening in a professional setting and not just in your personal practices at home? They pull you away from obtaining the success you are capable of and leave little room for your good habits to surface and shine.
What salesperson works 24/7 without taking breaks or getting paid commission? Your website! This fully self-service, consistent, helpful hub for everything about your business is perhaps your strongest marketing and sales asset.
But is it reaching its full potential? Is your website optimized to generate leads all day, every day? Does it help your marketing team qualify leads? Does it help your sales representatives close more deals?
If not, you may be leaving valuable money on the table.
In this article, you’ll learn best practices to optimize your site for lead generations and ensure effective on-site engagement.